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- W4298144033 abstract "The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes 304 responses after ignoring null responses (n = 304). The Structural equation modeling (SEM) was applied for the analyses. The significant results of the study indicate that green banking practices positively influence green image (p = 0.001) and green trust (p = 0.025), while it does not significantly affect green loyalty (p = 0.642). The mediation analysis reveals that green image mediates the relationship between green banking practices and green loyalty, while green trust does not mediate the relationship between the same. The results have practical implications for banking institutions in India to recognize the importance of environmental initiatives in influencing the decisions of bank customers." @default.
- W4298144033 created "2022-10-01" @default.
- W4298144033 creator A5008979563 @default.
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- W4298144033 date "2022-09-30" @default.
- W4298144033 modified "2023-09-30" @default.
- W4298144033 title "The linkage between green banking practices and green loyalty: A customer perspective" @default.
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- W4298144033 doi "https://doi.org/10.21511/bbs.17(3).2022.17" @default.
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