FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4298631104> ?p ?o ?g. }

• W4298631104 endingPage "47" @default.
• W4298631104 startingPage "30" @default.
• W4298631104 abstract "Purpose Social networks were created to connect with friends. Therefore, communication in social networks allows addressing individual contacts of each user and is often rather private by nature. Organizations can use this to communicate frequently and personally with their stakeholders. Therefore, this study investigates how organizations use personalization in their social media communication. Design/methodology/approach This study uses a quantitative content analysis of Facebook posts from ten large companies ( N = 500). The posts were analyzed regarding the sub dimensions of personalization, individualization and privatization, as well as type of post, tonality, emotions, user reactions and topics. Findings Companies at least partially personalize their communication on Facebook. Overall, 28% of all posts were personalized. Personalized posts were almost always positive regarding tonality and mostly positive regarding emotions. While the personalized posts in this study have fewer user reactions than non-personalized posts, they still have a rather high absolute number of reactions. Regarding personal characteristics, results show that professional competence and appearance were mainly addressed. Concerning privatization, only very few posts showed an individual in a private setting. Originality/value The present work gives an overview of how personalized posts differ from non-personalized posts and looks at depicted individuals as well as the use of private elements. By applying the conceptualization of Van Aelst et al. (2012) and by looking at organizations’ use of personalization on the social media platform Facebook, it sheds light on an area that has not been the center of attention so far and helps to expand the current state of personalization research." @default.
• W4298631104 created "2022-10-02" @default.
• W4298631104 creator A5044082050 @default.
• W4298631104 creator A5061748704 @default.
• W4298631104 date "2022-10-04" @default.
• W4298631104 modified "2023-10-17" @default.
• W4298631104 title "People want to see people? Personalization on Facebook as a tool for corporate communications" @default.
• W4298631104 cites W131011759 @default.
• W4298631104 cites W1583733558 @default.
• W4298631104 cites W161349931 @default.
• W4298631104 cites W1656810637 @default.
• W4298631104 cites W1957379699 @default.
• W4298631104 cites W1964293332 @default.
• W4298631104 cites W1971171843 @default.
• W4298631104 cites W1978780151 @default.
• W4298631104 cites W1989251693 @default.
• W4298631104 cites W1996225761 @default.
• W4298631104 cites W2001615125 @default.
• W4298631104 cites W2008774384 @default.
• W4298631104 cites W2013374108 @default.
• W4298631104 cites W2021692728 @default.
• W4298631104 cites W2023787249 @default.
• W4298631104 cites W2037350027 @default.
• W4298631104 cites W2037986395 @default.
• W4298631104 cites W2040492443 @default.
• W4298631104 cites W2050660835 @default.
• W4298631104 cites W2054154452 @default.
• W4298631104 cites W2074569441 @default.
• W4298631104 cites W2111300691 @default.
• W4298631104 cites W2114439861 @default.
• W4298631104 cites W2123624210 @default.
• W4298631104 cites W2130951579 @default.
• W4298631104 cites W2147160422 @default.
• W4298631104 cites W2149355000 @default.
• W4298631104 cites W2167131265 @default.
• W4298631104 cites W2188905910 @default.
• W4298631104 cites W2204621010 @default.
• W4298631104 cites W2257834741 @default.
• W4298631104 cites W2318960073 @default.
• W4298631104 cites W2389163863 @default.
• W4298631104 cites W2461198972 @default.
• W4298631104 cites W2504896247 @default.
• W4298631104 cites W2509595621 @default.
• W4298631104 cites W2570793235 @default.
• W4298631104 cites W2577799532 @default.
• W4298631104 cites W2607026107 @default.
• W4298631104 cites W2622112268 @default.
• W4298631104 cites W2770339950 @default.
• W4298631104 cites W2791343986 @default.
• W4298631104 cites W2901486880 @default.
• W4298631104 cites W2917428757 @default.
• W4298631104 cites W2967307167 @default.
• W4298631104 cites W3001608285 @default.
• W4298631104 cites W3092959302 @default.
• W4298631104 cites W4229024508 @default.
• W4298631104 cites W96435201 @default.
• W4298631104 doi "https://doi.org/10.1108/ccij-05-2022-0055" @default.
• W4298631104 hasPublicationYear "2022" @default.
• W4298631104 type Work @default.
• W4298631104 citedByCount "1" @default.
• W4298631104 countsByYear W42986311042023 @default.
• W4298631104 crossrefType "journal-article" @default.
• W4298631104 hasAuthorship W4298631104A5044082050 @default.
• W4298631104 hasAuthorship W4298631104A5061748704 @default.
• W4298631104 hasBestOaLocation W42986311041 @default.
• W4298631104 hasConcept C100521375 @default.
• W4298631104 hasConcept C108827166 @default.
• W4298631104 hasConcept C11012388 @default.
• W4298631104 hasConcept C119857082 @default.
• W4298631104 hasConcept C136764020 @default.
• W4298631104 hasConcept C142362112 @default.
• W4298631104 hasConcept C144133560 @default.
• W4298631104 hasConcept C153349607 @default.
• W4298631104 hasConcept C154945302 @default.
• W4298631104 hasConcept C15744967 @default.
• W4298631104 hasConcept C17744445 @default.
• W4298631104 hasConcept C183003079 @default.
• W4298631104 hasConcept C2776275044 @default.
• W4298631104 hasConcept C2776291640 @default.
• W4298631104 hasConcept C2776950860 @default.
• W4298631104 hasConcept C39549134 @default.
• W4298631104 hasConcept C41008148 @default.
• W4298631104 hasConcept C518677369 @default.
• W4298631104 hasConcept C558565934 @default.
• W4298631104 hasConcept C77805123 @default.
• W4298631104 hasConcept C90734943 @default.
• W4298631104 hasConceptScore W4298631104C100521375 @default.
• W4298631104 hasConceptScore W4298631104C108827166 @default.
• W4298631104 hasConceptScore W4298631104C11012388 @default.
• W4298631104 hasConceptScore W4298631104C119857082 @default.
• W4298631104 hasConceptScore W4298631104C136764020 @default.
• W4298631104 hasConceptScore W4298631104C142362112 @default.
• W4298631104 hasConceptScore W4298631104C144133560 @default.
• W4298631104 hasConceptScore W4298631104C153349607 @default.
• W4298631104 hasConceptScore W4298631104C154945302 @default.
• W4298631104 hasConceptScore W4298631104C15744967 @default.
• W4298631104 hasConceptScore W4298631104C17744445 @default.
• W4298631104 hasConceptScore W4298631104C183003079 @default.

• next