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- W4301431324 abstract "In the digital economy, live e-stream has become an emerging industry. Many consumers have gradually changed from e-commerce shopping mode to the purchase behavior of live e-stream. Our research uses the concept of the Internet to observe consumers’ brand loyalty purchase behavior. Our research can find that from the perspective of digital economy, live e-commerce will have a positive impact on consumer purchase behavior in perception of value, emotion, and contract, and consumer purchase behavior will have a positive effect on brand loyalty influence." @default.
- W4301431324 created "2022-10-05" @default.
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- W4301431324 date "2022-10-06" @default.
- W4301431324 modified "2023-10-14" @default.
- W4301431324 title "Survey of Consumer Purchase Intentions of Live Stream in the Digital Economy" @default.
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- W4301431324 doi "https://doi.org/10.1007/978-981-19-3575-6_8" @default.
- W4301431324 hasPublicationYear "2022" @default.
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