Matches in SemOpenAlex for { <https://semopenalex.org/work/W4301459720> ?p ?o ?g. }
- W4301459720 endingPage "556" @default.
- W4301459720 startingPage "534" @default.
- W4301459720 abstract "Although the literature on crisis communication is quite vast, business communication related to global crises (e.g., natural disasters) is largely unexplored. This chapter aims to fill this gap and shed light on brand communication strategies during a pandemic. A netnographic study was carried out with the purpose of identifying brand positioning and communication strategies during the COVID-19 pandemic outbreak and of understanding the engagement of brands' followers during that period. The study included four brands of large Brazilian companies and comprised the analysis of brands' feed on Instagram during the first five weeks of the outbreak in Brazil. Findings enable to identify two distinct profiles: unprepared brands and leading brands. The chapter provides valuable clues for both managers and researchers dealing with crisis communication." @default.
- W4301459720 created "2022-10-05" @default.
- W4301459720 creator A5050276727 @default.
- W4301459720 creator A5052147582 @default.
- W4301459720 date "2022-07-01" @default.
- W4301459720 modified "2023-09-29" @default.
- W4301459720 title "Communication During a Pandemic" @default.
- W4301459720 cites W1535775700 @default.
- W4301459720 cites W1599315015 @default.
- W4301459720 cites W1909370471 @default.
- W4301459720 cites W1966034157 @default.
- W4301459720 cites W1968562418 @default.
- W4301459720 cites W1969083243 @default.
- W4301459720 cites W1977761300 @default.
- W4301459720 cites W1981048805 @default.
- W4301459720 cites W1983895294 @default.
- W4301459720 cites W1985170303 @default.
- W4301459720 cites W1987950307 @default.
- W4301459720 cites W1994000761 @default.
- W4301459720 cites W2001286509 @default.
- W4301459720 cites W2009363421 @default.
- W4301459720 cites W2013558427 @default.
- W4301459720 cites W2027628087 @default.
- W4301459720 cites W2034204745 @default.
- W4301459720 cites W2043470698 @default.
- W4301459720 cites W2055469337 @default.
- W4301459720 cites W2063483985 @default.
- W4301459720 cites W2070361664 @default.
- W4301459720 cites W2072610173 @default.
- W4301459720 cites W2075304723 @default.
- W4301459720 cites W2116947996 @default.
- W4301459720 cites W2130989233 @default.
- W4301459720 cites W2134772267 @default.
- W4301459720 cites W2136908298 @default.
- W4301459720 cites W2152770871 @default.
- W4301459720 cites W2155759945 @default.
- W4301459720 cites W2156320019 @default.
- W4301459720 cites W2185064141 @default.
- W4301459720 cites W2256502988 @default.
- W4301459720 cites W2256603345 @default.
- W4301459720 cites W2256864534 @default.
- W4301459720 cites W2333440727 @default.
- W4301459720 cites W2345741186 @default.
- W4301459720 cites W2384886042 @default.
- W4301459720 cites W2470249786 @default.
- W4301459720 cites W2561516266 @default.
- W4301459720 cites W2564793471 @default.
- W4301459720 cites W2603085843 @default.
- W4301459720 cites W2603751059 @default.
- W4301459720 cites W2605766764 @default.
- W4301459720 cites W2611405893 @default.
- W4301459720 cites W2730820371 @default.
- W4301459720 cites W2746237720 @default.
- W4301459720 cites W2752378044 @default.
- W4301459720 cites W2777893501 @default.
- W4301459720 cites W2782083576 @default.
- W4301459720 cites W2785934554 @default.
- W4301459720 cites W2792718746 @default.
- W4301459720 cites W2793133397 @default.
- W4301459720 cites W2794395168 @default.
- W4301459720 cites W2808346255 @default.
- W4301459720 cites W2890087273 @default.
- W4301459720 cites W2895360189 @default.
- W4301459720 cites W2900508633 @default.
- W4301459720 cites W2902429440 @default.
- W4301459720 cites W2913311230 @default.
- W4301459720 cites W2915334879 @default.
- W4301459720 cites W2921355464 @default.
- W4301459720 cites W2939692960 @default.
- W4301459720 cites W2946468430 @default.
- W4301459720 cites W2947803393 @default.
- W4301459720 cites W2955314366 @default.
- W4301459720 cites W2955321665 @default.
- W4301459720 cites W2955936064 @default.
- W4301459720 cites W2965497416 @default.
- W4301459720 cites W2996134220 @default.
- W4301459720 cites W3008834796 @default.
- W4301459720 cites W3012580404 @default.
- W4301459720 cites W3014016537 @default.
- W4301459720 cites W3121170647 @default.
- W4301459720 cites W3123175505 @default.
- W4301459720 cites W4230088799 @default.
- W4301459720 cites W4232633518 @default.
- W4301459720 cites W4234322770 @default.
- W4301459720 cites W4237544406 @default.
- W4301459720 cites W4248042616 @default.
- W4301459720 cites W4256173697 @default.
- W4301459720 cites W4256273258 @default.
- W4301459720 doi "https://doi.org/10.4018/978-1-6684-7145-6.ch028" @default.
- W4301459720 hasPublicationYear "2022" @default.
- W4301459720 type Work @default.
- W4301459720 citedByCount "0" @default.
- W4301459720 crossrefType "book-chapter" @default.
- W4301459720 hasAuthorship W4301459720A5050276727 @default.
- W4301459720 hasAuthorship W4301459720A5052147582 @default.
- W4301459720 hasConcept C112698675 @default.
- W4301459720 hasConcept C116675565 @default.
- W4301459720 hasConcept C142724271 @default.