FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4306176937> ?p ?o ?g. }

• W4306176937 endingPage "523" @default.
• W4306176937 startingPage "507" @default.
• W4306176937 abstract "The cause-and-effect relationship between incentives and market research response rates is well documented. In general, we understand that - mediated by factors such as privacy and difficulty - the greater the compensation offered to participants, the greater propensity for task completion. However, there is little understanding of how the way in which an incentive is communicated impacts results. We believe studying this field will help insight industry practitioners who are often challenged by limited or fixed incentive budgets. By exploring and ranking framing methods, we aim to recommend to researchers the tactical options that will maximise return on investment. In this initial exploration, we have narrowed framing choices to a set identified by the field of behavioural economics. In particular, we investigate the relative impact of: (1) financial incentives, (2) the endowment effect, (3) social proof, (4) altruism and, (5) financial incentives plus loss aversion. These conditions can be considered to broadly fit within one of three categories: (a) financial incentives alone, (b) behavioural principles alone, (c) financial incentives plus behavioural principles. To replicate the real-world challenges of insight professionals, this was tested in an experimental design that sought to recruit existing Aegon customers into a new research panel. The experimental case study format also lends itself to high volumes. The results of this study are based on 91,289 recruitment emails delivered to Aegon customers across various weekday mornings. Each email contained either neutral information regarding the incentive to join - the opportunity to win up to £250 - or the same message framed using one of the experimental methods in test. Messages were repeated both in the subject line and the email body. Results were measured and analysed at the points of: (A) email open, (B) email click, (C) conversion as defined by screener completion, (D) conversion as defined by panel account created, and (E) engagement as defined by completing at least one task on the panel eligible for a point reward within 3 months of signup. Additionally, the unsubscribe rate was measured and compared across all messages. Prior to the launch of the study, our hypotheses were that email communications which utitlised the endowment effect, social proof or altruism would lead to higher conversion rates than messages regarding incentivisation. Further, we hypothesised that emails which utilised both financial incentives plus loss aversion framing in an additive capacity would deliver the highest conversion rate. Our analysis led to a rejection of all hypotheses. Ultimately, it was concluded that none of the tested framing effects performed significantly better, as per chi-squared tests, than the financial incentive group across open rate, click rate, conversion rate or engagement rate. However, the addition of loss aversion performed on par with the incentive only group for panel engagement. Further, the use of loss aversion, altruism and the endowment effect all led to significantly lower unsubscribe rates than the incentive only group. This led to a nuanced conclusion which surmised that the loss aversion tactic, when used in an additive capacity to a financial incentive, appears to offer the most balanced risk profile for research professionals, whilst the endowment effect, social proof and altruism offer moderate to worse risk profiles. Finally, we highlight the need for more proof in this field - suggesting that future efforts replicate the study with a general population sample or non-financial services case studies." @default.
• W4306176937 created "2022-10-14" @default.
• W4306176937 creator A5004500817 @default.
• W4306176937 creator A5027138401 @default.
• W4306176937 creator A5032072346 @default.
• W4306176937 creator A5057426039 @default.
• W4306176937 creator A5060225893 @default.
• W4306176937 date "2022-10-14" @default.
• W4306176937 modified "2023-10-17" @default.
• W4306176937 title "The Impact of Behavioural Framing Effects on Market Research Conversion Rates" @default.
• W4306176937 cites W1510672157 @default.
• W4306176937 cites W1551036670 @default.
• W4306176937 cites W1586274433 @default.
• W4306176937 cites W2024140722 @default.
• W4306176937 cites W2041946752 @default.
• W4306176937 cites W2076682404 @default.
• W4306176937 cites W2088923405 @default.
• W4306176937 cites W2096452841 @default.
• W4306176937 cites W2108414166 @default.
• W4306176937 cites W2123576690 @default.
• W4306176937 cites W2333957997 @default.
• W4306176937 cites W2334309722 @default.
• W4306176937 cites W2594338640 @default.
• W4306176937 cites W3011865677 @default.
• W4306176937 cites W3122430187 @default.
• W4306176937 cites W3123340585 @default.
• W4306176937 cites W3124361663 @default.
• W4306176937 cites W4255816109 @default.
• W4306176937 cites W620331690 @default.
• W4306176937 doi "https://doi.org/10.1177/14707853221133048" @default.
• W4306176937 hasPublicationYear "2022" @default.
• W4306176937 type Work @default.
• W4306176937 citedByCount "1" @default.
• W4306176937 countsByYear W43061769372023 @default.
• W4306176937 crossrefType "journal-article" @default.
• W4306176937 hasAuthorship W4306176937A5004500817 @default.
• W4306176937 hasAuthorship W4306176937A5027138401 @default.
• W4306176937 hasAuthorship W4306176937A5032072346 @default.
• W4306176937 hasAuthorship W4306176937A5057426039 @default.
• W4306176937 hasAuthorship W4306176937A5060225893 @default.
• W4306176937 hasConcept C100001284 @default.
• W4306176937 hasConcept C127413603 @default.
• W4306176937 hasConcept C136714292 @default.
• W4306176937 hasConcept C144133560 @default.
• W4306176937 hasConcept C15744967 @default.
• W4306176937 hasConcept C162118730 @default.
• W4306176937 hasConcept C162324750 @default.
• W4306176937 hasConcept C162853370 @default.
• W4306176937 hasConcept C169087156 @default.
• W4306176937 hasConcept C175444787 @default.
• W4306176937 hasConcept C18619997 @default.
• W4306176937 hasConcept C2778174566 @default.
• W4306176937 hasConcept C2781310500 @default.
• W4306176937 hasConcept C29122968 @default.
• W4306176937 hasConcept C66938386 @default.
• W4306176937 hasConcept C77805123 @default.
• W4306176937 hasConceptScore W4306176937C100001284 @default.
• W4306176937 hasConceptScore W4306176937C127413603 @default.
• W4306176937 hasConceptScore W4306176937C136714292 @default.
• W4306176937 hasConceptScore W4306176937C144133560 @default.
• W4306176937 hasConceptScore W4306176937C15744967 @default.
• W4306176937 hasConceptScore W4306176937C162118730 @default.
• W4306176937 hasConceptScore W4306176937C162324750 @default.
• W4306176937 hasConceptScore W4306176937C162853370 @default.
• W4306176937 hasConceptScore W4306176937C169087156 @default.
• W4306176937 hasConceptScore W4306176937C175444787 @default.
• W4306176937 hasConceptScore W4306176937C18619997 @default.
• W4306176937 hasConceptScore W4306176937C2778174566 @default.
• W4306176937 hasConceptScore W4306176937C2781310500 @default.
• W4306176937 hasConceptScore W4306176937C29122968 @default.
• W4306176937 hasConceptScore W4306176937C66938386 @default.
• W4306176937 hasConceptScore W4306176937C77805123 @default.
• W4306176937 hasIssue "5" @default.
• W4306176937 hasLocation W43061769371 @default.
• W4306176937 hasOpenAccess W4306176937 @default.
• W4306176937 hasPrimaryLocation W43061769371 @default.
• W4306176937 hasRelatedWork W2084166778 @default.
• W4306176937 hasRelatedWork W2095287554 @default.
• W4306176937 hasRelatedWork W2173844980 @default.
• W4306176937 hasRelatedWork W2266533894 @default.
• W4306176937 hasRelatedWork W2915186736 @default.
• W4306176937 hasRelatedWork W2929151041 @default.
• W4306176937 hasRelatedWork W3122505467 @default.
• W4306176937 hasRelatedWork W3152131359 @default.
• W4306176937 hasRelatedWork W4367296103 @default.
• W4306176937 hasRelatedWork W612138242 @default.
• W4306176937 hasVolume "65" @default.
• W4306176937 isParatext "false" @default.
• W4306176937 isRetracted "false" @default.
• W4306176937 workType "article" @default.