Matches in SemOpenAlex for { <https://semopenalex.org/work/W4306392983> ?p ?o ?g. }
Showing items 1 to 89 of
89
with 100 items per page.
- W4306392983 abstract "Abstract This study builds on previous inductive analysis of fundraising professionals' choices in writing acquisition letters. Fundraisers often write in a way that aligns with one of two personal values, either foregrounding aspects of self‐transcendent Universalism values (an appreciation for community and the welfare of all people) or of conservation Security values (those of personal safety and stability for close others). Previous research also indicates that while women and men have different donation styles, targeted motivating language has yet to be explored. Using a national sample, this research tests public response to letters written for a fictional children's charity using content aligned with each option separately, and combined, compared to a control version. Using an experimental dictator game, Universalism values are found to be negatively related to giving across the board as compared to the valueless treatment. We find no statistically significant improvement in donor responses to acquisition appeals that choose to highlight either Universalism or Security values between men and women, although men were marginally less responsive to Universal, self‐transcendent values language. The discussion attempts to make sense of these results and the possible complications of running a donor acquisition campaign in the time of COVID‐19." @default.
- W4306392983 created "2022-10-17" @default.
- W4306392983 creator A5029927241 @default.
- W4306392983 creator A5042157630 @default.
- W4306392983 date "2022-10-17" @default.
- W4306392983 modified "2023-10-16" @default.
- W4306392983 title "What do you value? Examining gendered responses to appeal letters" @default.
- W4306392983 cites W1535532626 @default.
- W4306392983 cites W1553118306 @default.
- W4306392983 cites W1557933268 @default.
- W4306392983 cites W1746115163 @default.
- W4306392983 cites W1976299488 @default.
- W4306392983 cites W1979728171 @default.
- W4306392983 cites W1990462990 @default.
- W4306392983 cites W2007706862 @default.
- W4306392983 cites W2009854363 @default.
- W4306392983 cites W2011828013 @default.
- W4306392983 cites W2012617423 @default.
- W4306392983 cites W2018570265 @default.
- W4306392983 cites W2025256750 @default.
- W4306392983 cites W2051579160 @default.
- W4306392983 cites W2057273091 @default.
- W4306392983 cites W2081160931 @default.
- W4306392983 cites W2090894724 @default.
- W4306392983 cites W2113922874 @default.
- W4306392983 cites W2137872373 @default.
- W4306392983 cites W2143389784 @default.
- W4306392983 cites W2263147110 @default.
- W4306392983 cites W2278475543 @default.
- W4306392983 cites W2491244903 @default.
- W4306392983 cites W2573660563 @default.
- W4306392983 cites W2582123194 @default.
- W4306392983 cites W2593496492 @default.
- W4306392983 cites W2595169050 @default.
- W4306392983 cites W2768475049 @default.
- W4306392983 cites W2800825839 @default.
- W4306392983 cites W3022091459 @default.
- W4306392983 cites W3022657228 @default.
- W4306392983 cites W3025839196 @default.
- W4306392983 cites W3125427501 @default.
- W4306392983 cites W4281742610 @default.
- W4306392983 doi "https://doi.org/10.1002/nvsm.1776" @default.
- W4306392983 hasPublicationYear "2022" @default.
- W4306392983 type Work @default.
- W4306392983 citedByCount "0" @default.
- W4306392983 crossrefType "journal-article" @default.
- W4306392983 hasAuthorship W4306392983A5029927241 @default.
- W4306392983 hasAuthorship W4306392983A5042157630 @default.
- W4306392983 hasBestOaLocation W43063929831 @default.
- W4306392983 hasConcept C119857082 @default.
- W4306392983 hasConcept C15744967 @default.
- W4306392983 hasConcept C17744445 @default.
- W4306392983 hasConcept C199539241 @default.
- W4306392983 hasConcept C2776291640 @default.
- W4306392983 hasConcept C2778449503 @default.
- W4306392983 hasConcept C2781061807 @default.
- W4306392983 hasConcept C39549134 @default.
- W4306392983 hasConcept C41008148 @default.
- W4306392983 hasConcept C77805123 @default.
- W4306392983 hasConcept C94625758 @default.
- W4306392983 hasConceptScore W4306392983C119857082 @default.
- W4306392983 hasConceptScore W4306392983C15744967 @default.
- W4306392983 hasConceptScore W4306392983C17744445 @default.
- W4306392983 hasConceptScore W4306392983C199539241 @default.
- W4306392983 hasConceptScore W4306392983C2776291640 @default.
- W4306392983 hasConceptScore W4306392983C2778449503 @default.
- W4306392983 hasConceptScore W4306392983C2781061807 @default.
- W4306392983 hasConceptScore W4306392983C39549134 @default.
- W4306392983 hasConceptScore W4306392983C41008148 @default.
- W4306392983 hasConceptScore W4306392983C77805123 @default.
- W4306392983 hasConceptScore W4306392983C94625758 @default.
- W4306392983 hasIssue "2" @default.
- W4306392983 hasLocation W43063929831 @default.
- W4306392983 hasOpenAccess W4306392983 @default.
- W4306392983 hasPrimaryLocation W43063929831 @default.
- W4306392983 hasRelatedWork W1981237115 @default.
- W4306392983 hasRelatedWork W1988185375 @default.
- W4306392983 hasRelatedWork W2067443318 @default.
- W4306392983 hasRelatedWork W2075959928 @default.
- W4306392983 hasRelatedWork W2096498742 @default.
- W4306392983 hasRelatedWork W2146530372 @default.
- W4306392983 hasRelatedWork W2166481065 @default.
- W4306392983 hasRelatedWork W2748952813 @default.
- W4306392983 hasRelatedWork W2899084033 @default.
- W4306392983 hasRelatedWork W4233182480 @default.
- W4306392983 hasVolume "28" @default.
- W4306392983 isParatext "false" @default.
- W4306392983 isRetracted "false" @default.
- W4306392983 workType "article" @default.