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W4306402854 abstract "Rural e-commerce is a specific practice in the context of rural revitalization and common prosperity, but its short average life expectancy is also a serious practical problem. Therefore, it is of great theoretical and practical significance to conduct in-depth research on its development mechanism based on the perspective of common benefit orientation. An exploratory study of Longmei e-commerce using rooted theoretical methods found that: (1) the development of rural e-commerce can be divided into three stages: government-driven period, two-way interaction period, and co-benefit creation period under the perspective of co-benefit orientation; (2) the action path of the three major dynamic factors of policy promotion power, enterprise pulling power, and network synergy power is further identified; (3) and a unique development mechanism that transforms the common benefit orientation into the differentiated competition strategy of the enterprise is excavated. This provides a reference for solving the dilemma of rural e-commerce survival, achieving sustainable development, and promoting the revitalization of rural industries and common prosperity." @default.
W4306402854 created "2022-10-17" @default.
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W4306402854 date "2022-10-14" @default.
W4306402854 modified "2023-09-26" @default.
W4306402854 title "Research on the Development Mechanism of Rural E-Commerce Based on Rooted Theory: A Co-Benefit-Oriented Perspective" @default.
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W4306402854 doi "https://doi.org/10.3390/su142013242" @default.
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