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- W4306864488 abstract "Abstract Many industries around the world fell victims to a bloated feel that they are immortals in their lines of business with overconfidence that no unforeseen circumstances can displace their supremacy as technology and market leaders. There are glaring examples of global brands such as Xerox, Kodak Films who are today a part of history rather than leading the pack of its competitors in same or similar product lines but with great strides in technology upgradation and keeping pace with customer preferences. CEAT tyres and FIAT were glaring examples of master brands in Automotive technology FIAT with its compact cars and CEAT as a leading brand in Automobile tyres. While both are today struggling entities with unrecognizable market presence and themselves responsible for their situations. Capable leaderships with an eye on changing technologies and being constantly focused on the prime objectives of maintaining market leaderships in their product lines alone have sustained their businesses in spite of mindboggling technology gallops. This case is a sad story of a failed enterprise claiming survival on less significant revival attempts an example of misplaced confidence in turning around when in reality the brand is almost in the oblivion." @default.
- W4306864488 created "2022-10-20" @default.
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- W4306864488 date "2022-08-30" @default.
- W4306864488 modified "2023-09-23" @default.
- W4306864488 title "CEAT as We See It" @default.
- W4306864488 doi "https://doi.org/10.1093/oso/9780192869425.003.0014" @default.
- W4306864488 hasPublicationYear "2022" @default.
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