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- W4307086499 abstract "AbstractSince its inception, social media has disruptively transformed consumers’ consumption patterns. Social media's unique attributes that allow consumers to voice their opinion and engage in multi-way social conversations with various stakeholders have encouraged them to engage in co-creation activities on social media. However, the participation among the elderlies in the social media co-creation activities remains minimal to date. This study aims to examine the influence of risk and functional barriers in explaining the resistance towards co-creation activities on social media among the elderly. The moderating role of perceived trust was also investigated in the proposed relationships. The data was gathered from 356 respondents using a self-administered online questionnaire. The study presents the importance of functional barriers (e.g., incompatibility and perceived complexity) and risk barriers (e.g., privacy risk and security risk) in influencing elderlies’ resistance to social media co-creation activities. The research findings and implications are discussed.KeywordsSocial mediaCo-creationResistanceRisk barriersFunctional barriersPerceived trustElderlies" @default.
- W4307086499 created "2022-10-24" @default.
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- W4307086499 date "2022-10-23" @default.
- W4307086499 modified "2023-10-18" @default.
- W4307086499 title "Social Media Co-creation Activities Among Elderly Consumers: An Innovation Resistance Perspective" @default.
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- W4307086499 doi "https://doi.org/10.1007/978-3-031-16865-9_15" @default.
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