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• W4307127290 abstract "Reviewed by: The Enchantments of Mammon: How Capitalism Became the Religion of Modernity by Eugene McCarraher F. Albert Tizon (bio) The Enchantments of Mammon: How Capitalism Became the Religion of Modernity. By Eugene McCarraher. Cambridge, MA and London, UK: The Belknap Press of Harvard University Press, 2019. 799 pp. $39.95 Every bookworm friend of mine complains about their impossibly long, ever-growing list of must-reads. Because of that, I surmise that many of them would take one look at Eugene McCarraher's 800-page Enchantments of Mammon and say, who has time to read that? But that would be a travesty; for its thickness speaks to substance of an extraordinary kind. Sure, the reading gets tedious at times; any book that requires a dictionary on hand can be tiresome. But if readers dare to exercise their literary muscles on this one, they will find themselves overjoyed at the complex juncture of history, philosophy, political science, theology, spirituality, and economics. Enchantments is an experience. The more I allowed myself to transcend the mind to engage the text, the more I understood it. I know, it doesn't make sense. But if you are willing to scale this mountain of a book, the reader's high awaits you at the top. Enchantments is beautifully written, even as it takes on what many would consider a not-so-beautiful, complex yawner of a topic—the economic system of American capitalism (and its spread throughout the world). As an historian, Mc-Carraher frames the book accordingly, as he traces the development of capitalism from its European roots to the American experiment to the present day. In his summary words, America has always been a Business Civilization, from the Puritan errand into the marketplace to the evangelical contract with the unrighteous Mammon, from the immaculate conception of the 'soulful corporation' to the heavenly city of Fordism, from the mechanical futuramas of industrial designers to the cybernetic sublime of computer engineers and techno-entrepreneurs, from the first advertising animators of commodities to the shamans of the postmodern spectacle (669). His thesis is that capitalism has evolved through the centuries into a fullfledged spirituality, that it has unabashedly functioned as a religion with its own set of values, doctrines, and vision of the good life—along with its own industries, educational institutions, preachers, and evangelists. This book frames capitalism as [End Page 317] metaphysics. Supposedly a pillar of Enlightenment based secularization, capitalism belies its nature by having its own ensemble of gods, sacraments, and spiritual devotions (83). This secular religion of neoliberal economics has secured itself in the American ethos and increasingly throughout the world through the machinations of globalization. Like any religion, the American-dream-turned-global-dream demands the loyalty of both producers and consumers all over the planet. As such, the religion of Mammon competes with the religion of Jesus. McCarraher essentially makes the case that capitalism today is, thus far, Mammon's best attempt to dethrone God. It was, of course, Jesus who taught that, You cannot love God and wealth (Mt. 6:24). Unfortunately, instead of opposing capitalism, the church through the centuries has sanctified it, and even helped to build it up. Max Weber's thesis in the classic, The Protestant Ethic and the Spirit of Capitalism comes to mind. The term Christendom refers to the church's unholy affair with the state. As it turns out, the church had another affair—an illicit relationship with the marketplace. Its enchanting affect, however, was and is certainly not limited to Christians or religious people; indeed, the spirit of Mammon has ignored the secular-religious line, possessing people, from devout Christians to atheists, with relative ease. Besides simply offering a historically based critique of Western capitalism, does McCarraher have a larger agenda? If he does, it is not to offer the latest apologetic for the Left. As he explains, I wrote this book in part out of a belief that many on the 'left' continue to share far too much with their antagonists: an ideology of 'progress' defined as unlimited economic growth and technological development … (17). McCarraher's agenda transcends Left/Right politics, as he takes on the core elements of..." @default.
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• W4307127290 title "The Enchantments of Mammon: How Capitalism Became the Religion of Modernity by Eugene McCarraher" @default.
• W4307127290 doi "https://doi.org/10.1353/scs.2022.0052" @default.
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