Matches in SemOpenAlex for { <https://semopenalex.org/work/W4308174382> ?p ?o ?g. }
Showing items 1 to 53 of
53
with 100 items per page.
- W4308174382 endingPage "96" @default.
- W4308174382 startingPage "85" @default.
- W4308174382 abstract "The purpose of this research is to identify the new challenges and opportunities that companies had faced due to the radical transformation of work schemes during the COVID-19 contingency. During this environment of uncertainty and change, we look for an understanding of how organizational agility has helped companies to implement key Internal Marketing strategies to cope with such challenges, being able to differentiate between “brilliant improvisation” and a repeatable capability to be prepared for a future crisis or environmental challenging scenarios. This paper presents a proposed model that analyzes two relevant research gaps: 1) The relationship between Internal Marketing and Organizational Agility, and 2) The challenges of Internal Marketing inside an organization derived from an external crisis (COVID-19). Eight semi‐structured long interviews, focused on understanding the employer's perspective, were developed with CEOs of SMEs in various industries in Mexico. The findings suggest five main challenges to enable Internal Marketing strategies through organizational agility: 1) communication 2) emotional well-being, 3) safety, 4) empowerment, and 5) digital tools management." @default.
- W4308174382 created "2022-11-08" @default.
- W4308174382 creator A5028920680 @default.
- W4308174382 creator A5033683979 @default.
- W4308174382 date "2022-11-03" @default.
- W4308174382 modified "2023-09-30" @default.
- W4308174382 title "Internal Marketing to face the new normal workplace challenges: Organizational Agility as a booster" @default.
- W4308174382 doi "https://doi.org/10.46443/catyp.v18i2.314" @default.
- W4308174382 hasPublicationYear "2022" @default.
- W4308174382 type Work @default.
- W4308174382 citedByCount "0" @default.
- W4308174382 crossrefType "journal-article" @default.
- W4308174382 hasAuthorship W4308174382A5028920680 @default.
- W4308174382 hasAuthorship W4308174382A5033683979 @default.
- W4308174382 hasBestOaLocation W43081743821 @default.
- W4308174382 hasConcept C127413603 @default.
- W4308174382 hasConcept C144133560 @default.
- W4308174382 hasConcept C162853370 @default.
- W4308174382 hasConcept C18762648 @default.
- W4308174382 hasConcept C195094911 @default.
- W4308174382 hasConcept C2992103800 @default.
- W4308174382 hasConcept C41008148 @default.
- W4308174382 hasConcept C56739046 @default.
- W4308174382 hasConcept C78519656 @default.
- W4308174382 hasConceptScore W4308174382C127413603 @default.
- W4308174382 hasConceptScore W4308174382C144133560 @default.
- W4308174382 hasConceptScore W4308174382C162853370 @default.
- W4308174382 hasConceptScore W4308174382C18762648 @default.
- W4308174382 hasConceptScore W4308174382C195094911 @default.
- W4308174382 hasConceptScore W4308174382C2992103800 @default.
- W4308174382 hasConceptScore W4308174382C41008148 @default.
- W4308174382 hasConceptScore W4308174382C56739046 @default.
- W4308174382 hasConceptScore W4308174382C78519656 @default.
- W4308174382 hasIssue "2" @default.
- W4308174382 hasLocation W43081743821 @default.
- W4308174382 hasOpenAccess W4308174382 @default.
- W4308174382 hasPrimaryLocation W43081743821 @default.
- W4308174382 hasRelatedWork W1779313561 @default.
- W4308174382 hasRelatedWork W1978505276 @default.
- W4308174382 hasRelatedWork W1988022704 @default.
- W4308174382 hasRelatedWork W2033003889 @default.
- W4308174382 hasRelatedWork W2794364051 @default.
- W4308174382 hasRelatedWork W2946224827 @default.
- W4308174382 hasRelatedWork W3119132803 @default.
- W4308174382 hasRelatedWork W3132716659 @default.
- W4308174382 hasRelatedWork W3159797071 @default.
- W4308174382 hasRelatedWork W4206036160 @default.
- W4308174382 hasVolume "18" @default.
- W4308174382 isParatext "false" @default.
- W4308174382 isRetracted "false" @default.
- W4308174382 workType "article" @default.