Matches in SemOpenAlex for { <https://semopenalex.org/work/W4308174935> ?p ?o ?g. }
- W4308174935 endingPage "113388" @default.
- W4308174935 startingPage "113388" @default.
- W4308174935 abstract "This study investigates whether LinkedIn content in a business-to-business (B2B) service setting affects how firms generate engagement and sales revenue. Drawing on social media marketing theoretical underpinnings, we explain how a new post typology (sales, technical, and social) and customer engagement (likes, clicks, shares, and comments) are relevant to increase firm performance. We specify a VAR model with exogenous variables (VARX) using 106 weeks of data from a new, steadily growing B2B firm. We focus on the cumulative effects (i.e., short- and long-term effects) of the types of posts, website visits, new followers, and a composite of engagement behaviors over time and compute elasticities with impulse response functions (IRFs). Our findings indicate that followers and website visits positively affect the amount of sales revenue, and sales posts and website visits drive the number of followers. In addition, we find that social posts, new followers, and sales revenue positively influence engagement. These findings demonstrate the utility of LinkedIn at the firm level, preventing top management from perceiving social media as an ornamental accessory, and provide guidance for B2B marketers about what content to post on LinkedIn." @default.
- W4308174935 created "2022-11-08" @default.
- W4308174935 creator A5002538680 @default.
- W4308174935 creator A5022858294 @default.
- W4308174935 creator A5067083720 @default.
- W4308174935 date "2023-01-01" @default.
- W4308174935 modified "2023-09-25" @default.
- W4308174935 title "Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales?" @default.
- W4308174935 cites W1557549876 @default.
- W4308174935 cites W1879542840 @default.
- W4308174935 cites W1944748402 @default.
- W4308174935 cites W1965477764 @default.
- W4308174935 cites W1973557004 @default.
- W4308174935 cites W1994663432 @default.
- W4308174935 cites W1998790367 @default.
- W4308174935 cites W1999498014 @default.
- W4308174935 cites W2000953197 @default.
- W4308174935 cites W2018051118 @default.
- W4308174935 cites W2020175512 @default.
- W4308174935 cites W2029407430 @default.
- W4308174935 cites W2037260658 @default.
- W4308174935 cites W2039586954 @default.
- W4308174935 cites W2040111550 @default.
- W4308174935 cites W2055255379 @default.
- W4308174935 cites W2055278701 @default.
- W4308174935 cites W2074196008 @default.
- W4308174935 cites W2078757913 @default.
- W4308174935 cites W2085622982 @default.
- W4308174935 cites W2086725890 @default.
- W4308174935 cites W2091550296 @default.
- W4308174935 cites W2105050946 @default.
- W4308174935 cites W2113233530 @default.
- W4308174935 cites W2119885190 @default.
- W4308174935 cites W2146288845 @default.
- W4308174935 cites W2212367143 @default.
- W4308174935 cites W2224559322 @default.
- W4308174935 cites W2234792465 @default.
- W4308174935 cites W2251971545 @default.
- W4308174935 cites W2272886288 @default.
- W4308174935 cites W2281680188 @default.
- W4308174935 cites W2289361548 @default.
- W4308174935 cites W2464835077 @default.
- W4308174935 cites W2468887121 @default.
- W4308174935 cites W2501210280 @default.
- W4308174935 cites W2564413358 @default.
- W4308174935 cites W2729474074 @default.
- W4308174935 cites W2730739550 @default.
- W4308174935 cites W2736989863 @default.
- W4308174935 cites W2744912550 @default.
- W4308174935 cites W2746235315 @default.
- W4308174935 cites W2769179409 @default.
- W4308174935 cites W2773381736 @default.
- W4308174935 cites W2784037731 @default.
- W4308174935 cites W2796328676 @default.
- W4308174935 cites W2888045056 @default.
- W4308174935 cites W2917967548 @default.
- W4308174935 cites W2924652221 @default.
- W4308174935 cites W2929024829 @default.
- W4308174935 cites W2963896932 @default.
- W4308174935 cites W2969573660 @default.
- W4308174935 cites W2998885312 @default.
- W4308174935 cites W3021571418 @default.
- W4308174935 cites W3107277165 @default.
- W4308174935 cites W3121273598 @default.
- W4308174935 cites W3122210344 @default.
- W4308174935 cites W3123432896 @default.
- W4308174935 cites W4206437885 @default.
- W4308174935 cites W4214858822 @default.
- W4308174935 doi "https://doi.org/10.1016/j.jbusres.2022.113388" @default.
- W4308174935 hasPublicationYear "2023" @default.
- W4308174935 type Work @default.
- W4308174935 citedByCount "5" @default.
- W4308174935 countsByYear W43081749352022 @default.
- W4308174935 countsByYear W43081749352023 @default.
- W4308174935 crossrefType "journal-article" @default.
- W4308174935 hasAuthorship W4308174935A5002538680 @default.
- W4308174935 hasAuthorship W4308174935A5022858294 @default.
- W4308174935 hasAuthorship W4308174935A5067083720 @default.
- W4308174935 hasBestOaLocation W43081749351 @default.
- W4308174935 hasConcept C112698675 @default.
- W4308174935 hasConcept C121955636 @default.
- W4308174935 hasConcept C144133560 @default.
- W4308174935 hasConcept C162853370 @default.
- W4308174935 hasConcept C17744445 @default.
- W4308174935 hasConcept C195487862 @default.
- W4308174935 hasConcept C199539241 @default.
- W4308174935 hasConcept C2776915394 @default.
- W4308174935 hasConcept C518677369 @default.
- W4308174935 hasConceptScore W4308174935C112698675 @default.
- W4308174935 hasConceptScore W4308174935C121955636 @default.
- W4308174935 hasConceptScore W4308174935C144133560 @default.
- W4308174935 hasConceptScore W4308174935C162853370 @default.
- W4308174935 hasConceptScore W4308174935C17744445 @default.
- W4308174935 hasConceptScore W4308174935C195487862 @default.
- W4308174935 hasConceptScore W4308174935C199539241 @default.
- W4308174935 hasConceptScore W4308174935C2776915394 @default.
- W4308174935 hasConceptScore W4308174935C518677369 @default.
- W4308174935 hasLocation W43081749351 @default.