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- W4308478211 abstract "The author focusses on corporate history from a media aesthetic perspective using the case of the Danish brewer Carlsberg. Through a careful examination of the company’s website that draws on Kress and Van Leeuwen’s work on modality, the author examines how images and symbols of the past and present are intertwined so as to ‘curate’ history and present the brand as both deeply rooted and authentic." @default.
- W4308478211 created "2022-11-12" @default.
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- W4308478211 date "2022-11-21" @default.
- W4308478211 modified "2023-09-28" @default.
- W4308478211 title "Past and Present in Branding Authenticity: The Taste of History" @default.
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- W4308478211 doi "https://doi.org/10.1108/978-1-80117-936-220221007" @default.
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