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- W430870156 abstract "This study developed an integrative model of consumer trust in an e-retailer that identifies the key components (i.e., website design, fulfillment/reliability, security/privacy, and customer service) of a consumer’s direct transactional experience with the e-retailer as antecedents, future intentions and loyalty as outcomes, and consumer transaction costs as the mediator between trust and its outcomes. The model was empirically tested it using a large-scale sample randomly selected from national online consumers. Although the empirical test supported most of the research hypotheses underlying the proposed relationships in the model, some surprising findings were demonstrated by the empirical results. First, although trust was still central in online transactions, the degree of its centrality was challenged by the empirical results that trust played a partially mediating role between its antecedents and outcomes instead of the fully mediating role predicted by the researcher. Second, when testing the model in the multi-channel online store context, five out of the nine hypotheses were rejected. The results demonstrated that trust mechanisms underlying the consumer-multi-channel e-retailer relationship were different (to some degree) from what was predicted by the researcher." @default.
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- W430870156 date "2014-10-12" @default.
- W430870156 modified "2023-09-26" @default.
- W430870156 title "An Empirical Test of an Integrative Model of Consumer Trust in an E-Retailer" @default.
- W430870156 doi "https://doi.org/10.1007/978-3-319-11797-3_23" @default.
- W430870156 hasPublicationYear "2014" @default.
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