Matches in SemOpenAlex for { <https://semopenalex.org/work/W4308740350> ?p ?o ?g. }
- W4308740350 endingPage "103724" @default.
- W4308740350 startingPage "103724" @default.
- W4308740350 abstract "This study answers research calls regarding data analytics in a specific unit and its impact at the unit and organizational level. In doing so, it takes an information value chain approach to theorize about how quality data and IT-enabled data analytics sensing capability in the marketing unit relate differently to the unit performance as well as to firm-level performance. Results from a survey of 346 firms confirm the hypotheses by showing partially and fully mediated effects for quality data, and direct and partially mediated effects for sensing capability." @default.
- W4308740350 created "2022-11-15" @default.
- W4308740350 creator A5063155940 @default.
- W4308740350 creator A5074411518 @default.
- W4308740350 creator A5083670035 @default.
- W4308740350 date "2022-12-01" @default.
- W4308740350 modified "2023-10-11" @default.
- W4308740350 title "Value creation through marketing data analytics: The distinct contribution of data analytics assets and capabilities to unit and firm performance" @default.
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