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- W4308784622 abstract "Internet speed and business competitiveness are driving all business transactions to the online marketplace, or e-commerce. The expansion of e-commerce trends is not limited to large cities alone. This study aims to examine the impact of e-loyalty on the online marketplace. This study employs the quantitative-associative and purposive sampling methodologies. All data is collected through an online survey administered to customers of an online marketplace. Analysis is performed on the 323 respondents who fill out the survey in its entirety. This study demonstrates that brand equity, customer experience, and e-trust influence e-loyalty." @default.
- W4308784622 created "2022-11-15" @default.
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- W4308784622 date "2022-09-20" @default.
- W4308784622 modified "2023-09-29" @default.
- W4308784622 title "Measuring e-Loyalty in the Greater Jakarta Online Marketplace-Indonesia" @default.
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- W4308784622 doi "https://doi.org/10.1109/citsm56380.2022.9936033" @default.
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