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- W4308983114 abstract "The article deals with the evolution of the rhetoric of academic communication in the genre of university lecturing. The main emphasis is laid on its socio-cultural, historical, psychological and phonetic antecedents beginning with the times of antiquity to these days. It is the speaking image of the lecturer and those rhetorical means that facilitate one’s interaction with the university audience that come into focus. The task is to show how knowledge is shared via university lecturing with respect to traditions of public speaking and the linguoculturological realia of this or that epoch. In other words, what comes to the fore in this paper is continuity and optimization of intellective communication in the present-day Global English space. The main conclusion the authors arrive at is that to introduce any changes in the non-native speakers’ rhetoric of academic discourse a really comprehensive cognitive processing of the genre of lecturing is required. Different aesthetic and ethical aspects of academic English are to be taken into account and weighed up from different angles, including its innovative phonostylistic design in the West and the traditions of intellective communication in other parts of the globe." @default.
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- W4308983114 date "2022-10-01" @default.
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- W4308983114 title "The Rhetoric of University Lecturing and its Evolution in the Western Academic Community" @default.
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- W4308983114 doi "https://doi.org/10.25136/2409-8698.2022.10.38877" @default.
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