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- W4309184059 abstract "The present day human civilization across the globe continues to witness the wrath of the deadly Novel Corona Virus (COVID-19) and strives in addressing the threats and challenges of a new normal, being the need of the hour as compelled by. In conformity to the current unprecedented situation, this research effort intends to throw light upon a turnaround story of Re-think, Re-build/ Re-create and Re-place business model strategy of Airbnb, the home rental company for travel industry which was already going through a phase of existential crisis in the pre-corona times and would have succumbed itself to decimate amidst the corona period, had it not been decisive of reversing their downturn with the help of a complete new array of service perspectives. The CEO accounted for the hard truths and initiated for certain deep-rooted strategy moderations which majorly were, Cost Cutting by Reduction in Discretionary and Capital Expenditures; Focusing on Core Business; Creativity-Led Innovation cum Adaption; Reassuring Customer Trust and Loyalty; Envisioning a Long Term Optimism. The study aims in understanding the ground breaking response of Airbnb as propelled by the pandemic situation and how to leverage the company strength in order to rapidly iterate and improve the industrial service offerings for a transformed business model with a Strong Sustainable Survival Strategy." @default.
- W4309184059 created "2022-11-24" @default.
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- W4309184059 date "2022-11-17" @default.
- W4309184059 modified "2023-09-27" @default.
- W4309184059 title "A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the Light of “Airbnb” Catastrophe" @default.
- W4309184059 doi "https://doi.org/10.4324/9781003173311-23" @default.
- W4309184059 hasPublicationYear "2022" @default.
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