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• W4309865730 abstract "In early 2017, a journalist and search engine expert wrote about “Google’s biggest ever search quality crisis.” Months later, Google hired him as the first Google “Search Liaison” (GSL). By October 2021, when someone posted to Twitter a screenshot of misleading Google Search results for “had a seizure now what,” users tagged the Twitter account of the GSL in reply. The GSL frequently publicly interacts with people who complain about Google Search on Twitter. This article asks: what functions does the GSL serve for Google? We code and analyze 6 months of GSL responses to complaints on Twitter. We find that the three functions of the GSL are: (1) to naturalize the logic undergirding Google Search by defending how it works, (2) perform repair in responses to complaints, and (3) boundary drawing to control critique. This advances our understanding of how dominant technology companies respond to critiques and resist counter-imaginaries." @default.
• W4309865730 created "2022-11-29" @default.
• W4309865730 creator A5067043867 @default.
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• W4309865730 date "2022-11-23" @default.
• W4309865730 modified "2023-10-18" @default.
• W4309865730 title "Search quality complaints and imaginary repair: Control in articulations of Google Search" @default.
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• W4309865730 doi "https://doi.org/10.1177/14614448221136505" @default.
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