FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4310350045> ?p ?o ?g. }

• W4310350045 abstract "Purpose This study aims to explore marketing strategies that UK fish farming businesses can use to gain a competitive advantage. The marketing strategies examined include product branding and core competencies, sales promotion, market positioning and segmentation. Design/methodology/approach A survey through an online questionnaire was mailed to five randomly selected trade associations of UK fish farming businesses and distributed to their registered members, of which 200 responded. Both male and female genders with different age groups and levels of experience in the UK fish farming business participated. In addition, ten articles were sampled for a systematic review. Findings Results show that UK fish farming businesses could increase sales by using ecolabels in product branding to attract premium prices, build consumer confidence and using high-quality packages for fish products will keep fish fresh for a longer period. Research limitations/implications The scope of this research is limited to the UK. The findings cannot be generalised and used for other jurisdictions because of variable economic and market conditions. Originality/value A significant recommendation from this case study is that fish farming businesses need to be creative and innovative in ways such as leveraging branding, sales promotions and core competencies to win the trust and confidence of consumers. Most importantly, each fish farming business should know the specific marketing strategy that works for them; this case study shows that not all branding and sales promotion techniques enhance competitiveness. The scope of this research is limited to the UK. The findings cannot be generalised and used for other jurisdictions because of variable economic and market conditions." @default.
• W4310350045 created "2022-12-09" @default.
• W4310350045 creator A5033091480 @default.
• W4310350045 creator A5068770006 @default.
• W4310350045 date "2022-11-29" @default.
• W4310350045 modified "2023-09-24" @default.
• W4310350045 title "Analysing the marketing strategies that fish farming businesses in the UK can use to gain a competitive advantage" @default.
• W4310350045 cites W1028646006 @default.
• W4310350045 cites W1516442053 @default.
• W4310350045 cites W1605772372 @default.
• W4310350045 cites W1837194521 @default.
• W4310350045 cites W1857143922 @default.
• W4310350045 cites W1896513023 @default.
• W4310350045 cites W1955228283 @default.
• W4310350045 cites W1975367216 @default.
• W4310350045 cites W1993679157 @default.
• W4310350045 cites W1996406096 @default.
• W4310350045 cites W1998166061 @default.
• W4310350045 cites W2022344202 @default.
• W4310350045 cites W2025164373 @default.
• W4310350045 cites W2027378140 @default.
• W4310350045 cites W2029721883 @default.
• W4310350045 cites W2034220136 @default.
• W4310350045 cites W2051386141 @default.
• W4310350045 cites W2095581689 @default.
• W4310350045 cites W2127177111 @default.
• W4310350045 cites W2132202692 @default.
• W4310350045 cites W2157495342 @default.
• W4310350045 cites W2174216006 @default.
• W4310350045 cites W2207710529 @default.
• W4310350045 cites W2216053650 @default.
• W4310350045 cites W2219246504 @default.
• W4310350045 cites W2220704933 @default.
• W4310350045 cites W2256259525 @default.
• W4310350045 cites W2259114824 @default.
• W4310350045 cites W2278956859 @default.
• W4310350045 cites W2312854713 @default.
• W4310350045 cites W2313489254 @default.
• W4310350045 cites W2316625705 @default.
• W4310350045 cites W2397982062 @default.
• W4310350045 cites W2478514895 @default.
• W4310350045 cites W2523425719 @default.
• W4310350045 cites W2565490049 @default.
• W4310350045 cites W2567493108 @default.
• W4310350045 cites W2581630856 @default.
• W4310350045 cites W2590840064 @default.
• W4310350045 cites W2593575750 @default.
• W4310350045 cites W2619156686 @default.
• W4310350045 cites W2724687278 @default.
• W4310350045 cites W2750240333 @default.
• W4310350045 cites W2760373174 @default.
• W4310350045 cites W2768656338 @default.
• W4310350045 cites W2780006484 @default.
• W4310350045 cites W2780437506 @default.
• W4310350045 cites W2780726149 @default.
• W4310350045 cites W2785056067 @default.
• W4310350045 cites W2795339902 @default.
• W4310350045 cites W2808766875 @default.
• W4310350045 cites W2863108596 @default.
• W4310350045 cites W2886103510 @default.
• W4310350045 cites W2904382347 @default.
• W4310350045 cites W2913122390 @default.
• W4310350045 cites W2953699585 @default.
• W4310350045 cites W2970116219 @default.
• W4310350045 cites W2971276831 @default.
• W4310350045 cites W2990781354 @default.
• W4310350045 cites W2998757250 @default.
• W4310350045 cites W3021106896 @default.
• W4310350045 cites W3022522214 @default.
• W4310350045 cites W3028559526 @default.
• W4310350045 cites W3035436450 @default.
• W4310350045 cites W3083135168 @default.
• W4310350045 cites W3118615836 @default.
• W4310350045 cites W3121206745 @default.
• W4310350045 cites W3124536214 @default.
• W4310350045 cites W3124668909 @default.
• W4310350045 cites W4205118942 @default.
• W4310350045 cites W4211091294 @default.
• W4310350045 cites W4213230969 @default.
• W4310350045 cites W4233588975 @default.
• W4310350045 doi "https://doi.org/10.1108/jec-03-2022-0039" @default.
• W4310350045 hasPublicationYear "2022" @default.
• W4310350045 type Work @default.
• W4310350045 citedByCount "0" @default.
• W4310350045 crossrefType "journal-article" @default.
• W4310350045 hasAuthorship W4310350045A5033091480 @default.
• W4310350045 hasAuthorship W4310350045A5068770006 @default.
• W4310350045 hasBestOaLocation W43103500452 @default.
• W4310350045 hasConcept C11012388 @default.
• W4310350045 hasConcept C118518473 @default.
• W4310350045 hasConcept C144133560 @default.
• W4310350045 hasConcept C162853370 @default.
• W4310350045 hasConcept C17744445 @default.
• W4310350045 hasConcept C18903297 @default.
• W4310350045 hasConcept C199360897 @default.
• W4310350045 hasConcept C199539241 @default.
• W4310350045 hasConcept C2524010 @default.
• W4310350045 hasConcept C2776950860 @default.
• W4310350045 hasConcept C2778012447 @default.
• W4310350045 hasConcept C33923547 @default.

• next