Matches in SemOpenAlex for { <https://semopenalex.org/work/W4310369251> ?p ?o ?g. }
- W4310369251 endingPage "23" @default.
- W4310369251 startingPage "1" @default.
- W4310369251 abstract "Successful political outsiders from the largest democracies, such as Narendra Modi (India), Donald Trump (USA), Joko Widodo (Indonesia), and Jair Bolsonaro (Brazil), have strong leadership images as a reformist. The case of Widodo of Indonesia is unique considering that he rose to power within less than ten years with an image of a servant leader, compared to his counterparts, who tend to be perceived as far right-wing conservatives. Yet, the interplay between leadership brand image and important branding components such as personality and trust remained a gap in the literature. To fill these gaps, this study investigates the brand impact of servant leadership and reformist (perceived qualities, proposed programs, and voters’ engagement style) on a leader’s brand trust with the mediating effect of brand personality (responsible and active) based on Widodo’s case. PLS-SEM is utilized to estimate the model with latent variables and conduct analysis. Results indicate high overall mean scores from all dimensions despite 53.4% of samples (n = 453) not having a political party preference. The study found that servant leadership and reformist image have moderate to substantial effects on brand personality and trust. Responsible persona has proven to mediate most proposed relationships. Implications are discussed." @default.
- W4310369251 created "2022-12-09" @default.
- W4310369251 creator A5006038366 @default.
- W4310369251 creator A5015645904 @default.
- W4310369251 creator A5073031422 @default.
- W4310369251 date "2022-11-29" @default.
- W4310369251 modified "2023-10-16" @default.
- W4310369251 title "“In the servant we trust”: The brand impact of servant leadership from the case of a rising reformist" @default.
- W4310369251 cites W1507994783 @default.
- W4310369251 cites W1600889591 @default.
- W4310369251 cites W1602759920 @default.
- W4310369251 cites W1955625508 @default.
- W4310369251 cites W1972261352 @default.
- W4310369251 cites W1973550717 @default.
- W4310369251 cites W1982561415 @default.
- W4310369251 cites W1995399522 @default.
- W4310369251 cites W1997375082 @default.
- W4310369251 cites W2005092827 @default.
- W4310369251 cites W2006752053 @default.
- W4310369251 cites W2012619320 @default.
- W4310369251 cites W2019267110 @default.
- W4310369251 cites W2026321411 @default.
- W4310369251 cites W2029624987 @default.
- W4310369251 cites W2033043005 @default.
- W4310369251 cites W2034041884 @default.
- W4310369251 cites W2038802184 @default.
- W4310369251 cites W2039490834 @default.
- W4310369251 cites W2042792286 @default.
- W4310369251 cites W2046893089 @default.
- W4310369251 cites W2052423844 @default.
- W4310369251 cites W2053809416 @default.
- W4310369251 cites W2063390724 @default.
- W4310369251 cites W2071519222 @default.
- W4310369251 cites W2078758154 @default.
- W4310369251 cites W2080056892 @default.
- W4310369251 cites W2097313478 @default.
- W4310369251 cites W2106531572 @default.
- W4310369251 cites W2111247447 @default.
- W4310369251 cites W2115612291 @default.
- W4310369251 cites W2122912498 @default.
- W4310369251 cites W2126869756 @default.
- W4310369251 cites W2127841934 @default.
- W4310369251 cites W2136794009 @default.
- W4310369251 cites W2149185950 @default.
- W4310369251 cites W2156710123 @default.
- W4310369251 cites W2165846526 @default.
- W4310369251 cites W2167326735 @default.
- W4310369251 cites W2183877827 @default.
- W4310369251 cites W2205225558 @default.
- W4310369251 cites W2282019362 @default.
- W4310369251 cites W2293921205 @default.
- W4310369251 cites W2337731867 @default.
- W4310369251 cites W2506815333 @default.
- W4310369251 cites W2561296603 @default.
- W4310369251 cites W2604944461 @default.
- W4310369251 cites W2617933470 @default.
- W4310369251 cites W2741137591 @default.
- W4310369251 cites W2752568810 @default.
- W4310369251 cites W2767437729 @default.
- W4310369251 cites W2782483882 @default.
- W4310369251 cites W2791382789 @default.
- W4310369251 cites W2794243914 @default.
- W4310369251 cites W2801606948 @default.
- W4310369251 cites W2904901636 @default.
- W4310369251 cites W2905811773 @default.
- W4310369251 cites W2912459444 @default.
- W4310369251 cites W2946202105 @default.
- W4310369251 cites W2969850296 @default.
- W4310369251 cites W2970554130 @default.
- W4310369251 cites W2971285081 @default.
- W4310369251 cites W2976888293 @default.
- W4310369251 cites W2980036133 @default.
- W4310369251 cites W2999903641 @default.
- W4310369251 cites W3124394317 @default.
- W4310369251 cites W3158600214 @default.
- W4310369251 cites W3171037936 @default.
- W4310369251 cites W3190703898 @default.
- W4310369251 cites W3211199888 @default.
- W4310369251 cites W3214041685 @default.
- W4310369251 cites W4233845476 @default.
- W4310369251 cites W4234447552 @default.
- W4310369251 cites W4235678817 @default.
- W4310369251 cites W4243667233 @default.
- W4310369251 cites W4250212879 @default.
- W4310369251 cites W4255278518 @default.
- W4310369251 cites W4256173697 @default.
- W4310369251 cites W4292811746 @default.
- W4310369251 doi "https://doi.org/10.1080/13527266.2022.2152474" @default.
- W4310369251 hasPublicationYear "2022" @default.
- W4310369251 type Work @default.
- W4310369251 citedByCount "0" @default.
- W4310369251 crossrefType "journal-article" @default.
- W4310369251 hasAuthorship W4310369251A5006038366 @default.
- W4310369251 hasAuthorship W4310369251A5015645904 @default.
- W4310369251 hasAuthorship W4310369251A5073031422 @default.
- W4310369251 hasConcept C107457646 @default.
- W4310369251 hasConcept C121332964 @default.
- W4310369251 hasConcept C144024400 @default.