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• W4310493786 abstract "We investigate the effect of moral suasion on charitable giving. Participants in an online experiment choose between two allocations, one of which includes a donation to a well-known charity organization. Before making this choice, they receive one of several messages potentially involving a moral argument from another participant. We find that the use of consequentialist and deontological arguments has a positive impact on the donation rate. Men respond strongly to consequentialist arguments, while women are less responsive to moral suasion altogether. Messages based on virtue ethics, ethical egoism, and a simple donation imperative are ineffective." @default.
• W4310493786 created "2022-12-11" @default.
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• W4310493786 date "2022-12-01" @default.
• W4310493786 modified "2023-10-18" @default.
• W4310493786 title "Moral suasion and charitable giving" @default.
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• W4310493786 doi "https://doi.org/10.1038/s41598-022-24944-6" @default.
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• W4310493786 hasPublicationYear "2022" @default.
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