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- W4311173709 endingPage "177" @default.
- W4311173709 startingPage "165" @default.
- W4311173709 abstract "Although previous research has shown the benefits of corporate reputation, few studies have directly investigated the effects of environmental reputation in the context of branding. Using insights from signaling and resource-based view theories, we investigate the impact of environmental reputation on brand performance through the mediating mechanism of brand satisfaction. In addition, we examine the moderating impact of ethical behavior on this relationship. Using time-lagged data from 211 industrial buyers from pharmaceutical firms in Ghana, the empirical results show that (1) environmental reputation significantly influences brand satisfaction, (2) ethical behavior moderates the relationship between environmental reputation and brand satisfaction, and (3) brand satisfaction mediates the relationship between environmental reputation and brand performance. The findings contribute to our understanding of environmental reputation's role in B2B branding. Theoretical and practical implications are discussed." @default.
- W4311173709 created "2022-12-24" @default.
- W4311173709 creator A5024496075 @default.
- W4311173709 creator A5028324524 @default.
- W4311173709 creator A5053761995 @default.
- W4311173709 date "2023-01-01" @default.
- W4311173709 modified "2023-10-01" @default.
- W4311173709 title "Improving brand performance through environmental reputation: The roles of ethical behaviorand brand satisfaction" @default.
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