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- W4311191197 abstract "Process digitization is one of the important elements in industrial revolution 4.0, with a key focus on customer experience through hyper-personalization. It has a major impact on how, when, why, where, and who elements in buying nature of a customer. Multiple techniques can be used to give targeted personalized messages by using data mining techniques. This research is to understand how customer behaviour like loyalty, willingness to pay more, etc., is impacted. Hierarchical recurrent neural network (HRNN) algorithm can be used to model user interactions, given the parameters like customer ID, timestamp, and user ID to provide recommendations for a given session. Various actions of a customer can be captured via multiple techniques and systems, which is further used for hyper-personalization, i.e. creating a customer offer to cater specific need or interest." @default.
- W4311191197 created "2022-12-24" @default.
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- W4311191197 date "2022-12-03" @default.
- W4311191197 modified "2023-09-27" @default.
- W4311191197 title "Hyper-personalization and Its Impact on Customer Buying Behaviour" @default.
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- W4311191197 doi "https://doi.org/10.1007/978-981-19-6004-8_50" @default.
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