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- W4311304472 abstract "Articles in academic public relations journals often provide recommendations for public relations practitioners. The purpose of this study is to gain a practitioner perspective on that work and to determine if a potential disconnect between public relations practitioners and scholars exists. Through semi-structured, in-depth interviews with 22 public relations practitioners, this study examines knowledge, readership, and applicability of public relations scholarship in industry. Participants indicated they have a general awareness of and assigned value to academic scholarship; however, they do not actively consider it or use it in their professional lives due to issues of access, time, and relevance. Many appeals have been made within the academy to make scholars’ work more “public,” and these results reflect this need. Based on these findings, recommendations are made to increase the accessibility and relevance of scholarly work for professionals." @default.
- W4311304472 created "2022-12-25" @default.
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- W4311304472 date "2023-03-01" @default.
- W4311304472 modified "2023-10-18" @default.
- W4311304472 title "Does public relations scholarship need better PR? practitioners’ perspectives on academic research" @default.
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- W4311304472 doi "https://doi.org/10.1016/j.pubrev.2022.102273" @default.
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