Matches in SemOpenAlex for { <https://semopenalex.org/work/W4311349042> ?p ?o ?g. }
Showing items 1 to 96 of
96
with 100 items per page.
- W4311349042 endingPage "109" @default.
- W4311349042 startingPage "94" @default.
- W4311349042 abstract "This study aims to detect and analyze the changes of social media, which has become one of the most important actors of the media ecology by examining and categorizing the blog contents of Instagram, one of the most popular social media platforms in Turkey. Following a literature review on media ecology, strategic communications, and social media, it investigated the contents of Instagram’s official blog through the research questions based on the target audience and strategic communications. The aim of the study is to analyze Instagram’s strategic communication approach within the context of media ecology, and to analyze its communication strategy to be able to effectively reach its target audience with a special focus on its official blog. To answer the research questions of the study, content analysis was carried out with MAXQDA 2018. Two main chategories are obtained: Trade-oriented and engagement-oriented posts. The results show that to be able to sustain its popularity and success as a socialization and business platform, Instagram aims to addresss a variety of users, and embraces crucial keywords such as up-to-dateness, reciprocity, and inclusivity in its communication strategy, while adapting its communication strategy." @default.
- W4311349042 created "2022-12-25" @default.
- W4311349042 creator A5002172893 @default.
- W4311349042 creator A5024822133 @default.
- W4311349042 date "2022-12-31" @default.
- W4311349042 modified "2023-09-27" @default.
- W4311349042 title "Medya Ekolojisi Bağlamında Stratejik İletişim ve Sosyal Medya: Instagram Üzerine Bir Araştırma" @default.
- W4311349042 cites W1516259771 @default.
- W4311349042 cites W1546135711 @default.
- W4311349042 cites W1552410916 @default.
- W4311349042 cites W1568955415 @default.
- W4311349042 cites W1591458392 @default.
- W4311349042 cites W1935706320 @default.
- W4311349042 cites W1977773098 @default.
- W4311349042 cites W1979290264 @default.
- W4311349042 cites W2018980326 @default.
- W4311349042 cites W2025968493 @default.
- W4311349042 cites W2081949424 @default.
- W4311349042 cites W2090262010 @default.
- W4311349042 cites W2121001699 @default.
- W4311349042 cites W2126649129 @default.
- W4311349042 cites W2232317411 @default.
- W4311349042 cites W2334236146 @default.
- W4311349042 cites W2400467052 @default.
- W4311349042 cites W2460333844 @default.
- W4311349042 cites W2510653382 @default.
- W4311349042 cites W2555510919 @default.
- W4311349042 cites W2616733103 @default.
- W4311349042 cites W2802725062 @default.
- W4311349042 cites W2886054958 @default.
- W4311349042 cites W2906111268 @default.
- W4311349042 cites W2971412524 @default.
- W4311349042 cites W3006711954 @default.
- W4311349042 cites W3023633684 @default.
- W4311349042 cites W3043035962 @default.
- W4311349042 cites W3078912208 @default.
- W4311349042 cites W3158029656 @default.
- W4311349042 cites W3163695481 @default.
- W4311349042 cites W4211019292 @default.
- W4311349042 cites W4294214797 @default.
- W4311349042 doi "https://doi.org/10.31123/akil.1144447" @default.
- W4311349042 hasPublicationYear "2022" @default.
- W4311349042 type Work @default.
- W4311349042 citedByCount "0" @default.
- W4311349042 crossrefType "journal-article" @default.
- W4311349042 hasAuthorship W4311349042A5002172893 @default.
- W4311349042 hasAuthorship W4311349042A5024822133 @default.
- W4311349042 hasBestOaLocation W43113490421 @default.
- W4311349042 hasConcept C144024400 @default.
- W4311349042 hasConcept C166957645 @default.
- W4311349042 hasConcept C169903001 @default.
- W4311349042 hasConcept C17744445 @default.
- W4311349042 hasConcept C199357779 @default.
- W4311349042 hasConcept C199539241 @default.
- W4311349042 hasConcept C205649164 @default.
- W4311349042 hasConcept C25032326 @default.
- W4311349042 hasConcept C2779343474 @default.
- W4311349042 hasConcept C2780586970 @default.
- W4311349042 hasConcept C29595303 @default.
- W4311349042 hasConcept C36289849 @default.
- W4311349042 hasConcept C39549134 @default.
- W4311349042 hasConcept C518677369 @default.
- W4311349042 hasConceptScore W4311349042C144024400 @default.
- W4311349042 hasConceptScore W4311349042C166957645 @default.
- W4311349042 hasConceptScore W4311349042C169903001 @default.
- W4311349042 hasConceptScore W4311349042C17744445 @default.
- W4311349042 hasConceptScore W4311349042C199357779 @default.
- W4311349042 hasConceptScore W4311349042C199539241 @default.
- W4311349042 hasConceptScore W4311349042C205649164 @default.
- W4311349042 hasConceptScore W4311349042C25032326 @default.
- W4311349042 hasConceptScore W4311349042C2779343474 @default.
- W4311349042 hasConceptScore W4311349042C2780586970 @default.
- W4311349042 hasConceptScore W4311349042C29595303 @default.
- W4311349042 hasConceptScore W4311349042C36289849 @default.
- W4311349042 hasConceptScore W4311349042C39549134 @default.
- W4311349042 hasConceptScore W4311349042C518677369 @default.
- W4311349042 hasIssue "39" @default.
- W4311349042 hasLocation W43113490421 @default.
- W4311349042 hasLocation W43113490422 @default.
- W4311349042 hasOpenAccess W4311349042 @default.
- W4311349042 hasPrimaryLocation W43113490421 @default.
- W4311349042 hasRelatedWork W1495447650 @default.
- W4311349042 hasRelatedWork W1980165883 @default.
- W4311349042 hasRelatedWork W2093123876 @default.
- W4311349042 hasRelatedWork W2368760163 @default.
- W4311349042 hasRelatedWork W2403809277 @default.
- W4311349042 hasRelatedWork W2748952813 @default.
- W4311349042 hasRelatedWork W2766425239 @default.
- W4311349042 hasRelatedWork W2899084033 @default.
- W4311349042 hasRelatedWork W4311349042 @default.
- W4311349042 hasRelatedWork W85071333 @default.
- W4311349042 isParatext "false" @default.
- W4311349042 isRetracted "false" @default.
- W4311349042 workType "article" @default.