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- W4311421750 abstract "This study investigates the psychographic antecedents of consumers' preference for product longevity when purchasing electrical home appliances. The motivational factors behind this preference are determined by using a conceptual model that combines Lancaster's consumer theory with theory of planned behaviour and theory of basic human values. The analysis is built on survey data collected from a population-representative sample of 499 German consumers. Using structural equation modelling, it is found that consumers' preference for a long product lifetime is fostered by a respective positive attitude, but only if it is driven by personal rather than environmental gains. Furthermore, biospheric values enhance both attitude types, while stimulation values inhibit them; hedonic values only enhance attitude based on personal gains. Therefore, business practitioners are advised to communicate the personal benefits of long-lasting electrical home appliances and promote business models for product longevity that account for product variety and up-to-dateness. Policymakers should further develop educational measures to strengthen biospheric values and pro-environmental attitudes towards product longevity in society." @default.
- W4311421750 created "2022-12-26" @default.
- W4311421750 creator A5019816954 @default.
- W4311421750 date "2023-01-01" @default.
- W4311421750 modified "2023-09-27" @default.
- W4311421750 title "Driven by personal or environmental gains? Investigating consumer motives behind purchasing long-lasting products" @default.
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- W4311421750 doi "https://doi.org/10.1016/j.jclepro.2022.135505" @default.
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