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- W4311443338 abstract "The current study examined the relationships of ethical beliefs (i.e., idealism and relativism) with pro-environmental behaviors (direct and indirect) and ethical consumption behavior. The study further examined the moderating role of consumer authenticity in these relationships. Data were collected from individuals (N = 302) using field surveys within three major metropolitan cities of Pakistan. The findings revealed that idealism had a positive relationship with ethical consumption behavior and pro-environmental direct behavior. However, it was not related to pro-environmental indirect behavior. Relativism was positively related to ethical consumption behavior but it was not related to both types of pro-environmental behaviors. Furthermore, consumer authenticity significantly moderated the relationships of idealism with all ethical outcomes. Finally, implications for organizations, marketers and policy makers are discussed." @default.
- W4311443338 created "2022-12-26" @default.
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- W4311443338 date "2023-03-01" @default.
- W4311443338 modified "2023-09-23" @default.
- W4311443338 title "Interactive effects of consumers’ ethical beliefs and authenticity on ethical consumption and pro-environmental behaviors" @default.
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- W4311443338 doi "https://doi.org/10.1016/j.jretconser.2022.103226" @default.
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