FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4311519703> ?p ?o ?g. }

• W4311519703 endingPage "287" @default.
• W4311519703 startingPage "274" @default.
• W4311519703 abstract "Abstract Brand placements are omnipresent in video games, but their overall effect on brand attitudes is small and varies substantially between studies. The present research takes an evaluative conditioning perspective to explain when and how brand placements in video games influence brand attitudes. In two experiments with a 3D first‐person video game, we show that only brands encountered during positive in‐game experiences benefit from the placement, but not those encountered during negative in‐game experiences. Building on the cognitive processes underlying evaluative conditioning, we also show that brand attitudes largely depend on the memory for the pairing of a brand with positive/negative in‐game experiences. Pairing memory and thus also evaluative conditioning effects increase when players attend to the pairing of brands and positive/negative experiences, for example, when such pairings are a central part of the game's storyline. Overall, our findings show that evaluative conditioning and its cognitive mechanisms can be utilized to explain and predict advertising effects in applied settings, such as brand placements in video games." @default.
• W4311519703 created "2022-12-26" @default.
• W4311519703 creator A5006895683 @default.
• W4311519703 creator A5055536952 @default.
• W4311519703 creator A5080792995 @default.
• W4311519703 creator A5086814595 @default.
• W4311519703 date "2022-12-05" @default.
• W4311519703 modified "2023-09-30" @default.
• W4311519703 title "Brand placements in video games: How local in‐game experiences influence brand attitudes" @default.
• W4311519703 cites W1479794276 @default.
• W4311519703 cites W1606333164 @default.
• W4311519703 cites W1760600194 @default.
• W4311519703 cites W1885336555 @default.
• W4311519703 cites W1913957972 @default.
• W4311519703 cites W1971833184 @default.
• W4311519703 cites W1972147801 @default.
• W4311519703 cites W1974065322 @default.
• W4311519703 cites W1979824137 @default.
• W4311519703 cites W1984645879 @default.
• W4311519703 cites W1993793372 @default.
• W4311519703 cites W2003018137 @default.
• W4311519703 cites W2005242955 @default.
• W4311519703 cites W2024022965 @default.
• W4311519703 cites W2027324299 @default.
• W4311519703 cites W2027380211 @default.
• W4311519703 cites W2035211500 @default.
• W4311519703 cites W2052345487 @default.
• W4311519703 cites W2052711170 @default.
• W4311519703 cites W2064160635 @default.
• W4311519703 cites W2087484885 @default.
• W4311519703 cites W2088031622 @default.
• W4311519703 cites W2090598091 @default.
• W4311519703 cites W2098267330 @default.
• W4311519703 cites W2102583276 @default.
• W4311519703 cites W2114306078 @default.
• W4311519703 cites W2128435059 @default.
• W4311519703 cites W2146415527 @default.
• W4311519703 cites W2151483445 @default.
• W4311519703 cites W2163176562 @default.
• W4311519703 cites W2315918068 @default.
• W4311519703 cites W2327973342 @default.
• W4311519703 cites W2333212355 @default.
• W4311519703 cites W2482734847 @default.
• W4311519703 cites W2507567593 @default.
• W4311519703 cites W2553991776 @default.
• W4311519703 cites W2724740300 @default.
• W4311519703 cites W2783776679 @default.
• W4311519703 cites W2799335790 @default.
• W4311519703 cites W2891695624 @default.
• W4311519703 cites W2892279930 @default.
• W4311519703 cites W2934847345 @default.
• W4311519703 cites W2980113788 @default.
• W4311519703 cites W3118272652 @default.
• W4311519703 cites W3121641730 @default.
• W4311519703 cites W3149987511 @default.
• W4311519703 cites W3168798617 @default.
• W4311519703 cites W4200069484 @default.
• W4311519703 cites W4232476263 @default.
• W4311519703 cites W4239817925 @default.
• W4311519703 cites W4247293753 @default.
• W4311519703 cites W4280632915 @default.
• W4311519703 cites W4376595485 @default.
• W4311519703 cites W623187634 @default.
• W4311519703 doi "https://doi.org/10.1002/mar.21770" @default.
• W4311519703 hasPublicationYear "2022" @default.
• W4311519703 type Work @default.
• W4311519703 citedByCount "2" @default.
• W4311519703 countsByYear W43115197032023 @default.
• W4311519703 crossrefType "journal-article" @default.
• W4311519703 hasAuthorship W4311519703A5006895683 @default.
• W4311519703 hasAuthorship W4311519703A5055536952 @default.
• W4311519703 hasAuthorship W4311519703A5080792995 @default.
• W4311519703 hasAuthorship W4311519703A5086814595 @default.
• W4311519703 hasBestOaLocation W43115197031 @default.
• W4311519703 hasConcept C105795698 @default.
• W4311519703 hasConcept C112698675 @default.
• W4311519703 hasConcept C12713177 @default.
• W4311519703 hasConcept C144133560 @default.
• W4311519703 hasConcept C154945302 @default.
• W4311519703 hasConcept C15744967 @default.
• W4311519703 hasConcept C169760540 @default.
• W4311519703 hasConcept C169900460 @default.
• W4311519703 hasConcept C2991781144 @default.
• W4311519703 hasConcept C3018412434 @default.
• W4311519703 hasConcept C33923547 @default.
• W4311519703 hasConcept C41008148 @default.
• W4311519703 hasConcept C45262634 @default.
• W4311519703 hasConcept C49774154 @default.
• W4311519703 hasConcept C77805123 @default.
• W4311519703 hasConceptScore W4311519703C105795698 @default.
• W4311519703 hasConceptScore W4311519703C112698675 @default.
• W4311519703 hasConceptScore W4311519703C12713177 @default.
• W4311519703 hasConceptScore W4311519703C144133560 @default.
• W4311519703 hasConceptScore W4311519703C154945302 @default.
• W4311519703 hasConceptScore W4311519703C15744967 @default.
• W4311519703 hasConceptScore W4311519703C169760540 @default.
• W4311519703 hasConceptScore W4311519703C169900460 @default.
• W4311519703 hasConceptScore W4311519703C2991781144 @default.

• next