Matches in SemOpenAlex for { <https://semopenalex.org/work/W4311841812> ?p ?o ?g. }
Showing items 1 to 93 of
93
with 100 items per page.
- W4311841812 endingPage "13" @default.
- W4311841812 startingPage "1" @default.
- W4311841812 abstract "Generally, frozen food businesses have experienced a huge demand for their products since the pandemic began as consumers were stocking up on frozen foods to reduce close contact with others. The popularity of international food including Japanese food among Muslims and non-Muslims are growing in Malaysia, developing a Japanese cuisine community. However, strong competition in the food industry especially in the frozen food market may not be easy for Japan-made frozen foods to achieve a competitive position in the Malaysian market. Hence, this study aims to investigate the role of intrinsic factors (brand reputation, price perception, Halal label and product information) and extrinsic factors (convenience, health consciousness, food quality and social influence) on attitude towards Japanese frozen food. The findings show that brand reputation, Halal label, and food quality were positively related to attitude whereas, health consciousness was negatively associated with attitude. The outcome of this research is expected to provide insights to Japanese frozen food manufacturers on the appropriate marketing strategies to be adopted to penetrate into the Malaysian frozen food market, which is expanding rapidly at present." @default.
- W4311841812 created "2023-01-01" @default.
- W4311841812 creator A5002426121 @default.
- W4311841812 creator A5019135436 @default.
- W4311841812 creator A5059882974 @default.
- W4311841812 creator A5091601372 @default.
- W4311841812 date "2022-12-08" @default.
- W4311841812 modified "2023-10-07" @default.
- W4311841812 title "Impact of Extrinsic and Intrinsic Attributes on Consumer Attitude with Reference to Japanese Frozen Food in Malaysia" @default.
- W4311841812 doi "https://doi.org/10.31098/ihsatec.v15i1.588" @default.
- W4311841812 hasPublicationYear "2022" @default.
- W4311841812 type Work @default.
- W4311841812 citedByCount "0" @default.
- W4311841812 crossrefType "journal-article" @default.
- W4311841812 hasAuthorship W4311841812A5002426121 @default.
- W4311841812 hasAuthorship W4311841812A5019135436 @default.
- W4311841812 hasAuthorship W4311841812A5059882974 @default.
- W4311841812 hasAuthorship W4311841812A5091601372 @default.
- W4311841812 hasBestOaLocation W43118418121 @default.
- W4311841812 hasConcept C10138342 @default.
- W4311841812 hasConcept C111472728 @default.
- W4311841812 hasConcept C112698675 @default.
- W4311841812 hasConcept C118518473 @default.
- W4311841812 hasConcept C138885662 @default.
- W4311841812 hasConcept C144133560 @default.
- W4311841812 hasConcept C15744967 @default.
- W4311841812 hasConcept C162853370 @default.
- W4311841812 hasConcept C166957645 @default.
- W4311841812 hasConcept C169760540 @default.
- W4311841812 hasConcept C17744445 @default.
- W4311841812 hasConcept C185592680 @default.
- W4311841812 hasConcept C198082294 @default.
- W4311841812 hasConcept C199539241 @default.
- W4311841812 hasConcept C205649164 @default.
- W4311841812 hasConcept C2524010 @default.
- W4311841812 hasConcept C26760741 @default.
- W4311841812 hasConcept C2779530757 @default.
- W4311841812 hasConcept C2780586970 @default.
- W4311841812 hasConcept C2993484444 @default.
- W4311841812 hasConcept C3018636675 @default.
- W4311841812 hasConcept C31903555 @default.
- W4311841812 hasConcept C33923547 @default.
- W4311841812 hasConcept C48798503 @default.
- W4311841812 hasConcept C51592225 @default.
- W4311841812 hasConcept C77805123 @default.
- W4311841812 hasConcept C90673727 @default.
- W4311841812 hasConceptScore W4311841812C10138342 @default.
- W4311841812 hasConceptScore W4311841812C111472728 @default.
- W4311841812 hasConceptScore W4311841812C112698675 @default.
- W4311841812 hasConceptScore W4311841812C118518473 @default.
- W4311841812 hasConceptScore W4311841812C138885662 @default.
- W4311841812 hasConceptScore W4311841812C144133560 @default.
- W4311841812 hasConceptScore W4311841812C15744967 @default.
- W4311841812 hasConceptScore W4311841812C162853370 @default.
- W4311841812 hasConceptScore W4311841812C166957645 @default.
- W4311841812 hasConceptScore W4311841812C169760540 @default.
- W4311841812 hasConceptScore W4311841812C17744445 @default.
- W4311841812 hasConceptScore W4311841812C185592680 @default.
- W4311841812 hasConceptScore W4311841812C198082294 @default.
- W4311841812 hasConceptScore W4311841812C199539241 @default.
- W4311841812 hasConceptScore W4311841812C205649164 @default.
- W4311841812 hasConceptScore W4311841812C2524010 @default.
- W4311841812 hasConceptScore W4311841812C26760741 @default.
- W4311841812 hasConceptScore W4311841812C2779530757 @default.
- W4311841812 hasConceptScore W4311841812C2780586970 @default.
- W4311841812 hasConceptScore W4311841812C2993484444 @default.
- W4311841812 hasConceptScore W4311841812C3018636675 @default.
- W4311841812 hasConceptScore W4311841812C31903555 @default.
- W4311841812 hasConceptScore W4311841812C33923547 @default.
- W4311841812 hasConceptScore W4311841812C48798503 @default.
- W4311841812 hasConceptScore W4311841812C51592225 @default.
- W4311841812 hasConceptScore W4311841812C77805123 @default.
- W4311841812 hasConceptScore W4311841812C90673727 @default.
- W4311841812 hasIssue "1" @default.
- W4311841812 hasLocation W43118418121 @default.
- W4311841812 hasOpenAccess W4311841812 @default.
- W4311841812 hasPrimaryLocation W43118418121 @default.
- W4311841812 hasRelatedWork W1995179031 @default.
- W4311841812 hasRelatedWork W2045258474 @default.
- W4311841812 hasRelatedWork W2171299131 @default.
- W4311841812 hasRelatedWork W2263015107 @default.
- W4311841812 hasRelatedWork W2286748526 @default.
- W4311841812 hasRelatedWork W2293386867 @default.
- W4311841812 hasRelatedWork W2325286992 @default.
- W4311841812 hasRelatedWork W2790261462 @default.
- W4311841812 hasRelatedWork W3123415120 @default.
- W4311841812 hasRelatedWork W3191787127 @default.
- W4311841812 hasVolume "15" @default.
- W4311841812 isParatext "false" @default.
- W4311841812 isRetracted "false" @default.
- W4311841812 workType "article" @default.