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- W4311883960 abstract "An intentionally progressive advertising campaign in the late 2010s sealed Nike’s reputation as a social justice-oriented company. On Mother’s Day 2019, that public image was tarnished when Alysia Montaño and other mother-athletes – who were once sponsored by Nike – declared that company executives were discriminatory and sexist when it came to athletes’ pregnancies (and potential pregnancies). This chapter considers the long history of females in track and field, the founding and culture of Nike, the arguments of Montaño and other mother-athletes, and the application of public relations and broader communication concepts to the case." @default.
- W4311883960 created "2023-01-02" @default.
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- W4311883960 date "2022-12-19" @default.
- W4311883960 modified "2023-09-29" @default.
- W4311883960 title "Alysia, Allyson, and Nike's “Band of Brothers”" @default.
- W4311883960 doi "https://doi.org/10.4324/9781003316763-20" @default.
- W4311883960 hasPublicationYear "2022" @default.
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