FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4311885231> ?p ?o ?g. }

• W4311885231 endingPage "518" @default.
• W4311885231 startingPage "518" @default.
• W4311885231 abstract "Due to the aggressive competitive climate in practically every sector, modern firms in the digital age confront a variety of hurdles for survival and growth. Technology, mainly digital technology, has altered global business practices. To stay ahead of their competitors, marketers need to develop new strategies that make use of digital technology. Using more conventional forms of competition will not result in spectacular outcomes. In this respect, the rise of social media is a game-changer in marketing since it provides marketers with a strategic touchpoint to engage customers with a brand. Still, it is also important to note the customer’s attitude towards social media. Previous studies have, for the most part, ignored the connection between programs involving corporate social responsibility (CSR) and positive experiences for customers. As a result, the current study intends to evaluate the relationship between customer-related CSR activities on social media, customer attitude towards social media, and consumer behavioral outcomes, such as purchase intentions (PI) and electronic word of mouth (E-WOM). Information was collected from banking customers in a developing economy and evaluated with Smart PLS 4.0. According to the findings, customer-related corporate social responsibility activities carried out on social media have an effect on attitudes toward social media, customer behavioral outcomes, such as electronic word of mouth (E-WOM), and buying intentions. The findings also show that a consumer’s feelings toward a brand can bridge the gap between customer-related CSR, E-WOM, and purchase intentions. The current study’s outcomes can help policymakers comprehend the value of CSR practices from the standpoint of marketing, which is something that most CSR researchers overlook." @default.
• W4311885231 created "2023-01-02" @default.
• W4311885231 creator A5028216009 @default.
• W4311885231 creator A5046196670 @default.
• W4311885231 creator A5065119339 @default.
• W4311885231 creator A5084245545 @default.
• W4311885231 date "2022-12-17" @default.
• W4311885231 modified "2023-10-18" @default.
• W4311885231 title "Antecedents and Consequences of Banking Customers’ Behavior towards Social Media: Evidence from an Emerging Economy" @default.
• W4311885231 cites W1969711833 @default.
• W4311885231 cites W1989615544 @default.
• W4311885231 cites W1993617917 @default.
• W4311885231 cites W2005458159 @default.
• W4311885231 cites W2037683264 @default.
• W4311885231 cites W2050335698 @default.
• W4311885231 cites W2059914164 @default.
• W4311885231 cites W2084348523 @default.
• W4311885231 cites W2105326339 @default.
• W4311885231 cites W2133188124 @default.
• W4311885231 cites W2182437768 @default.
• W4311885231 cites W2223470559 @default.
• W4311885231 cites W2280091956 @default.
• W4311885231 cites W2418599951 @default.
• W4311885231 cites W2480133395 @default.
• W4311885231 cites W2508086575 @default.
• W4311885231 cites W2521804250 @default.
• W4311885231 cites W2577091063 @default.
• W4311885231 cites W2585528576 @default.
• W4311885231 cites W2592436473 @default.
• W4311885231 cites W2736737378 @default.
• W4311885231 cites W2743218975 @default.
• W4311885231 cites W2751913073 @default.
• W4311885231 cites W2765928331 @default.
• W4311885231 cites W2781952283 @default.
• W4311885231 cites W2787943419 @default.
• W4311885231 cites W2788686924 @default.
• W4311885231 cites W2810800135 @default.
• W4311885231 cites W2883849126 @default.
• W4311885231 cites W2895287388 @default.
• W4311885231 cites W2898305899 @default.
• W4311885231 cites W2909440307 @default.
• W4311885231 cites W2911504123 @default.
• W4311885231 cites W2912309288 @default.
• W4311885231 cites W2923653073 @default.
• W4311885231 cites W2946468430 @default.
• W4311885231 cites W2949855834 @default.
• W4311885231 cites W2952322878 @default.
• W4311885231 cites W2967686262 @default.
• W4311885231 cites W2972811610 @default.
• W4311885231 cites W2982682033 @default.
• W4311885231 cites W2996792214 @default.
• W4311885231 cites W3000477165 @default.
• W4311885231 cites W3007429464 @default.
• W4311885231 cites W3007986250 @default.
• W4311885231 cites W3008469316 @default.
• W4311885231 cites W3008790687 @default.
• W4311885231 cites W3014190031 @default.
• W4311885231 cites W3018788293 @default.
• W4311885231 cites W3022609416 @default.
• W4311885231 cites W3032985951 @default.
• W4311885231 cites W3037286191 @default.
• W4311885231 cites W3041370851 @default.
• W4311885231 cites W3090212033 @default.
• W4311885231 cites W3097927788 @default.
• W4311885231 cites W3117223467 @default.
• W4311885231 cites W3121463613 @default.
• W4311885231 cites W3137939529 @default.
• W4311885231 cites W3155450475 @default.
• W4311885231 cites W3160639349 @default.
• W4311885231 cites W3175969085 @default.
• W4311885231 cites W3183627559 @default.
• W4311885231 cites W3187626964 @default.
• W4311885231 cites W3198981263 @default.
• W4311885231 cites W3202212685 @default.
• W4311885231 cites W3208816185 @default.
• W4311885231 cites W4214484907 @default.
• W4311885231 cites W4220726444 @default.
• W4311885231 cites W4221029445 @default.
• W4311885231 cites W4226318471 @default.
• W4311885231 cites W4228997185 @default.
• W4311885231 cites W4234346884 @default.
• W4311885231 cites W4281550475 @default.
• W4311885231 cites W4283640213 @default.
• W4311885231 cites W4285385625 @default.
• W4311885231 cites W4291826124 @default.
• W4311885231 cites W4292264212 @default.
• W4311885231 cites W4294225828 @default.
• W4311885231 cites W4294898264 @default.
• W4311885231 cites W4300773434 @default.
• W4311885231 cites W4301352023 @default.
• W4311885231 cites W4303982522 @default.
• W4311885231 cites W577635255 @default.
• W4311885231 doi "https://doi.org/10.3390/bs12120518" @default.
• W4311885231 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/36547001" @default.
• W4311885231 hasPublicationYear "2022" @default.
• W4311885231 type Work @default.
• W4311885231 citedByCount "0" @default.
• W4311885231 crossrefType "journal-article" @default.

• next