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- W4312156729 abstract "The following study seeks to expand and advance stewardship theory in public relations by incorporating tenets of dialogic and contingency theories to propose dialogic stewardship. Given fundraising trends and a theoretical shift in public relations to reconsider relational outcomes beyond organizational performance, the study re-centers stewardship on donor preferences and highlights the need to co-create stewardship strategies with donors to nonprofit organizations. After defining dialogic stewardship and how it helps to address “negative spaces” in donor-nonprofit relationships, the study puts forth a measurement model incorporating donor perspectives by using quantitative scale development processes. Analysis suggests dialogic stewardship consists of five dimensions: Reporting on Responsibility, Strategic Recognition, Organizational Values, Financial Management, and Engagement. The conclusion explains how these dimensions build public relations theory by deliberately bringing stewardship and dialogue together." @default.
- W4312156729 created "2023-01-04" @default.
- W4312156729 creator A5023395695 @default.
- W4312156729 date "2023-03-01" @default.
- W4312156729 modified "2023-10-18" @default.
- W4312156729 title "The communicative power of nonprofit actions and values: A pilot study of dialogic stewardship" @default.
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- W4312156729 doi "https://doi.org/10.1016/j.pubrev.2022.102280" @default.
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