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- W4312189051 abstract "The main aim of this paper was to compare, analyse and evaluate the globalization process on both film industries by assessing the success of foreign blockbusters, in this case, Marvel films, in the Chinese market in order to check the hypothesis that has been formulated at the beginning. All of the information gathered allowed conclusions to be drawn. Keywords: globalization, film industry, Marvel movies" @default.
- W4312189051 created "2023-01-04" @default.
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- W4312189051 date "2022-12-21" @default.
- W4312189051 modified "2023-09-26" @default.
- W4312189051 title "Studying the role of globalization in the American and Chinese film industry: A cross-cultural management perspective" @default.
- W4312189051 doi "https://doi.org/10.25312/2391-5145.17/2022_09pr" @default.
- W4312189051 hasPublicationYear "2022" @default.
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