Matches in SemOpenAlex for { <https://semopenalex.org/work/W4312215419> ?p ?o ?g. }
Showing items 1 to 72 of
72
with 100 items per page.
- W4312215419 endingPage "136" @default.
- W4312215419 startingPage "128" @default.
- W4312215419 abstract "Purpose: to form a general understanding of marketing management level in regard to railway transport enterprises (carriers). Methodology. Empirical methods were used to achieve the research purpose, namely, a survey of enterprise managers representing the rail freight transportation market. Data collection tool used – Google Form questionnaire including 6 thematic question blocks (33 questions in total). The questionnaire incorporated questions of a different nature, namely: open, closed, alternative, ranking, attitude scale, rating scale, importance scale. Communication between the respondent and the researchers was carried out online using e-mail (30 %), Facebook (50 %), LinkedIn (20 %). Findings. The research conducted proved railway freight transport market enterprises are focused on the cargo, and not on the client; despite accumulated problems characterizing the industry, the rail freight transport market of Ukraine remains attractive for investment; modern realities demand all the spheres of economy to demonstrate considerable level of flexibility – information technology implementation proved to be vital now; innovations play a significant role in the industry development and have a significant impact on the efficiency and image of both the industry and the country. Practical implications. The results this study provides are of particular interest to the railway transport market enterprise managers seeking to improve their marketing strategy compliance with modern conditions and to strengthen their competitive position on the market. In addition, the results provide stakeholders with ability of improving the marketing communication tools used to build and maintain B2B interactions in the rail freight market. Value. The study presents marketing research results along in-depth analysis indicating existence of a rationale for increased attention to marketing management of enterprises, implementation of effective marketing and logistics mechanisms, as well as increased attention to digitalization in the conditions of railway freight transportion market liberalization." @default.
- W4312215419 created "2023-01-04" @default.
- W4312215419 creator A5010372953 @default.
- W4312215419 creator A5054129808 @default.
- W4312215419 date "2022-12-27" @default.
- W4312215419 modified "2023-10-01" @default.
- W4312215419 title "Marketing management applied to railway transport enterprises: ways of disclosing the potential" @default.
- W4312215419 cites W1842930622 @default.
- W4312215419 cites W2461046460 @default.
- W4312215419 cites W2575857849 @default.
- W4312215419 cites W2624436460 @default.
- W4312215419 cites W2965906471 @default.
- W4312215419 cites W4200004707 @default.
- W4312215419 cites W4312618785 @default.
- W4312215419 doi "https://doi.org/10.23939/smeu2022.02.128" @default.
- W4312215419 hasPublicationYear "2022" @default.
- W4312215419 type Work @default.
- W4312215419 citedByCount "0" @default.
- W4312215419 crossrefType "journal-article" @default.
- W4312215419 hasAuthorship W4312215419A5010372953 @default.
- W4312215419 hasAuthorship W4312215419A5054129808 @default.
- W4312215419 hasBestOaLocation W43122154191 @default.
- W4312215419 hasConcept C119857082 @default.
- W4312215419 hasConcept C121332964 @default.
- W4312215419 hasConcept C144133560 @default.
- W4312215419 hasConcept C162324750 @default.
- W4312215419 hasConcept C162853370 @default.
- W4312215419 hasConcept C17744445 @default.
- W4312215419 hasConcept C187736073 @default.
- W4312215419 hasConcept C189430467 @default.
- W4312215419 hasConcept C199539241 @default.
- W4312215419 hasConcept C2776640315 @default.
- W4312215419 hasConcept C2778755073 @default.
- W4312215419 hasConcept C2780598303 @default.
- W4312215419 hasConcept C40700 @default.
- W4312215419 hasConcept C41008148 @default.
- W4312215419 hasConcept C62520636 @default.
- W4312215419 hasConceptScore W4312215419C119857082 @default.
- W4312215419 hasConceptScore W4312215419C121332964 @default.
- W4312215419 hasConceptScore W4312215419C144133560 @default.
- W4312215419 hasConceptScore W4312215419C162324750 @default.
- W4312215419 hasConceptScore W4312215419C162853370 @default.
- W4312215419 hasConceptScore W4312215419C17744445 @default.
- W4312215419 hasConceptScore W4312215419C187736073 @default.
- W4312215419 hasConceptScore W4312215419C189430467 @default.
- W4312215419 hasConceptScore W4312215419C199539241 @default.
- W4312215419 hasConceptScore W4312215419C2776640315 @default.
- W4312215419 hasConceptScore W4312215419C2778755073 @default.
- W4312215419 hasConceptScore W4312215419C2780598303 @default.
- W4312215419 hasConceptScore W4312215419C40700 @default.
- W4312215419 hasConceptScore W4312215419C41008148 @default.
- W4312215419 hasConceptScore W4312215419C62520636 @default.
- W4312215419 hasIssue "2" @default.
- W4312215419 hasLocation W43122154191 @default.
- W4312215419 hasOpenAccess W4312215419 @default.
- W4312215419 hasPrimaryLocation W43122154191 @default.
- W4312215419 hasRelatedWork W2092546527 @default.
- W4312215419 hasRelatedWork W2116180896 @default.
- W4312215419 hasRelatedWork W2232462591 @default.
- W4312215419 hasRelatedWork W2911289347 @default.
- W4312215419 hasRelatedWork W3025474702 @default.
- W4312215419 hasRelatedWork W3111121932 @default.
- W4312215419 hasRelatedWork W4233541676 @default.
- W4312215419 hasRelatedWork W4283522975 @default.
- W4312215419 hasRelatedWork W4312221409 @default.
- W4312215419 hasRelatedWork W2156929094 @default.
- W4312215419 hasVolume "2022" @default.
- W4312215419 isParatext "false" @default.
- W4312215419 isRetracted "false" @default.
- W4312215419 workType "article" @default.