Matches in SemOpenAlex for { <https://semopenalex.org/work/W4312353714> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W4312353714 endingPage "22" @default.
- W4312353714 startingPage "1" @default.
- W4312353714 abstract "Online shopping in this era is something that is already common in society, especially with the rapid growth of technology. Especially in Indonesia, the majority of the population already has access to the internet. This trend has become much more common since the rise of e-commerce in Indonesia such as Tokopedia, Shopee, and Bukalapak. Since there’s no physical appearance of the product, customers will rely on the photo of the product. Aesthetics of the photo presumably will affect the customer's intention to buy the product. This journal will cover the factors from the product's photo that will affect the consumers intention to buy the product. The product that will be covered in this journal is clothes. The methodology used for this research will be based on quantitative and qualitative research. The quantitative research was done by 9 interviewee and the qualitative research was done by 52 respondents. All of the research participants were from Indonesia. There are several hypotheses made, such as the physical appearance of the model, the lighting of the photo, editing of the photo, and also the quality of the photo will affect consumer decision making. There are several findings from this research. Better photo lighting, mix-match of the product, and detail of the product will definitely affect consumer decision making. While there’s interesting finding which is foreign model, in this case non asian models will decrease the intention to buy the product, as the customer prefers to see the model with the same physical posture so the customer is able to visualize how the clothes fit in their body. Editing is also necessary as long as it’s not affecting the clothes’ color." @default.
- W4312353714 created "2023-01-04" @default.
- W4312353714 creator A5009041836 @default.
- W4312353714 creator A5024285189 @default.
- W4312353714 creator A5042010864 @default.
- W4312353714 creator A5060981181 @default.
- W4312353714 date "2022-07-12" @default.
- W4312353714 modified "2023-09-30" @default.
- W4312353714 title "The Aspects of Online Clothing Store Photo Product which Affect Consumer Decision Making" @default.
- W4312353714 doi "https://doi.org/10.21632/ibr.5.1.1-22" @default.
- W4312353714 hasPublicationYear "2022" @default.
- W4312353714 type Work @default.
- W4312353714 citedByCount "0" @default.
- W4312353714 crossrefType "journal-article" @default.
- W4312353714 hasAuthorship W4312353714A5009041836 @default.
- W4312353714 hasAuthorship W4312353714A5024285189 @default.
- W4312353714 hasAuthorship W4312353714A5042010864 @default.
- W4312353714 hasAuthorship W4312353714A5060981181 @default.
- W4312353714 hasBestOaLocation W43123537141 @default.
- W4312353714 hasConcept C111472728 @default.
- W4312353714 hasConcept C112698675 @default.
- W4312353714 hasConcept C138885662 @default.
- W4312353714 hasConcept C144024400 @default.
- W4312353714 hasConcept C144133560 @default.
- W4312353714 hasConcept C149923435 @default.
- W4312353714 hasConcept C15744967 @default.
- W4312353714 hasConcept C162853370 @default.
- W4312353714 hasConcept C17744445 @default.
- W4312353714 hasConcept C19351080 @default.
- W4312353714 hasConcept C199539241 @default.
- W4312353714 hasConcept C2524010 @default.
- W4312353714 hasConcept C2776035688 @default.
- W4312353714 hasConcept C2779530757 @default.
- W4312353714 hasConcept C2908647359 @default.
- W4312353714 hasConcept C33923547 @default.
- W4312353714 hasConcept C46312422 @default.
- W4312353714 hasConcept C530175646 @default.
- W4312353714 hasConcept C90673727 @default.
- W4312353714 hasConceptScore W4312353714C111472728 @default.
- W4312353714 hasConceptScore W4312353714C112698675 @default.
- W4312353714 hasConceptScore W4312353714C138885662 @default.
- W4312353714 hasConceptScore W4312353714C144024400 @default.
- W4312353714 hasConceptScore W4312353714C144133560 @default.
- W4312353714 hasConceptScore W4312353714C149923435 @default.
- W4312353714 hasConceptScore W4312353714C15744967 @default.
- W4312353714 hasConceptScore W4312353714C162853370 @default.
- W4312353714 hasConceptScore W4312353714C17744445 @default.
- W4312353714 hasConceptScore W4312353714C19351080 @default.
- W4312353714 hasConceptScore W4312353714C199539241 @default.
- W4312353714 hasConceptScore W4312353714C2524010 @default.
- W4312353714 hasConceptScore W4312353714C2776035688 @default.
- W4312353714 hasConceptScore W4312353714C2779530757 @default.
- W4312353714 hasConceptScore W4312353714C2908647359 @default.
- W4312353714 hasConceptScore W4312353714C33923547 @default.
- W4312353714 hasConceptScore W4312353714C46312422 @default.
- W4312353714 hasConceptScore W4312353714C530175646 @default.
- W4312353714 hasConceptScore W4312353714C90673727 @default.
- W4312353714 hasIssue "1" @default.
- W4312353714 hasLocation W43123537141 @default.
- W4312353714 hasOpenAccess W4312353714 @default.
- W4312353714 hasPrimaryLocation W43123537141 @default.
- W4312353714 hasRelatedWork W1512024971 @default.
- W4312353714 hasRelatedWork W1972557108 @default.
- W4312353714 hasRelatedWork W2174438959 @default.
- W4312353714 hasRelatedWork W2332236936 @default.
- W4312353714 hasRelatedWork W2390631662 @default.
- W4312353714 hasRelatedWork W2770332404 @default.
- W4312353714 hasRelatedWork W281246900 @default.
- W4312353714 hasRelatedWork W2978626661 @default.
- W4312353714 hasRelatedWork W4200005283 @default.
- W4312353714 hasRelatedWork W4309070828 @default.
- W4312353714 hasVolume "5" @default.
- W4312353714 isParatext "false" @default.
- W4312353714 isRetracted "false" @default.
- W4312353714 workType "article" @default.