Matches in SemOpenAlex for { <https://semopenalex.org/work/W4312372011> ?p ?o ?g. }
Showing items 1 to 91 of
91
with 100 items per page.
- W4312372011 endingPage "152" @default.
- W4312372011 startingPage "133" @default.
- W4312372011 abstract "Myth Strategy in Social Media Film Marketing Nowadays, many marketing activities involve the implementation of modern solutions. One of these may be the use of social media. Concomitantly, marketing can also use well-known techniques that have been working for years in many different areas – such as those that refer to the attributes of myth. The aim of this paper is to present the results of research on the use of myth strategy in social media marketing in the Polish film market. In order to achieve this goal, a literature review has been conducted and research of the best film-related Facebook profiles has been carried out. The study identified multiple ways to implement the myth strategy using the strategies of monomyth, bricolage, and counter-intuitiveness." @default.
- W4312372011 created "2023-01-04" @default.
- W4312372011 creator A5071599839 @default.
- W4312372011 date "2022-06-30" @default.
- W4312372011 modified "2023-10-14" @default.
- W4312372011 title "Strategia mitu w marketingu filmowych profili facebookowych" @default.
- W4312372011 cites W1990390827 @default.
- W4312372011 cites W1999262164 @default.
- W4312372011 cites W2003429563 @default.
- W4312372011 cites W2008663432 @default.
- W4312372011 cites W2025130764 @default.
- W4312372011 cites W2057990903 @default.
- W4312372011 cites W2074000172 @default.
- W4312372011 cites W2085187045 @default.
- W4312372011 cites W2092543194 @default.
- W4312372011 cites W2121001699 @default.
- W4312372011 cites W2318303095 @default.
- W4312372011 cites W2586663103 @default.
- W4312372011 cites W2941968636 @default.
- W4312372011 cites W2955936064 @default.
- W4312372011 cites W2993099056 @default.
- W4312372011 cites W3127263959 @default.
- W4312372011 cites W3133466007 @default.
- W4312372011 cites W3134213530 @default.
- W4312372011 cites W3183858239 @default.
- W4312372011 cites W3191393804 @default.
- W4312372011 cites W4230809591 @default.
- W4312372011 cites W4243162844 @default.
- W4312372011 cites W4248730635 @default.
- W4312372011 cites W4252635619 @default.
- W4312372011 cites W4304818979 @default.
- W4312372011 cites W6219547 @default.
- W4312372011 doi "https://doi.org/10.4467/20843976zk.22.009.16163" @default.
- W4312372011 hasPublicationYear "2022" @default.
- W4312372011 type Work @default.
- W4312372011 citedByCount "0" @default.
- W4312372011 crossrefType "journal-article" @default.
- W4312372011 hasAuthorship W4312372011A5071599839 @default.
- W4312372011 hasBestOaLocation W43123720111 @default.
- W4312372011 hasConcept C10138342 @default.
- W4312372011 hasConcept C112698675 @default.
- W4312372011 hasConcept C124952713 @default.
- W4312372011 hasConcept C136764020 @default.
- W4312372011 hasConcept C142362112 @default.
- W4312372011 hasConcept C144024400 @default.
- W4312372011 hasConcept C144133560 @default.
- W4312372011 hasConcept C162853370 @default.
- W4312372011 hasConcept C17744445 @default.
- W4312372011 hasConcept C182306322 @default.
- W4312372011 hasConcept C2777805874 @default.
- W4312372011 hasConcept C39549134 @default.
- W4312372011 hasConcept C41008148 @default.
- W4312372011 hasConcept C518677369 @default.
- W4312372011 hasConcept C519517224 @default.
- W4312372011 hasConcept C93032411 @default.
- W4312372011 hasConceptScore W4312372011C10138342 @default.
- W4312372011 hasConceptScore W4312372011C112698675 @default.
- W4312372011 hasConceptScore W4312372011C124952713 @default.
- W4312372011 hasConceptScore W4312372011C136764020 @default.
- W4312372011 hasConceptScore W4312372011C142362112 @default.
- W4312372011 hasConceptScore W4312372011C144024400 @default.
- W4312372011 hasConceptScore W4312372011C144133560 @default.
- W4312372011 hasConceptScore W4312372011C162853370 @default.
- W4312372011 hasConceptScore W4312372011C17744445 @default.
- W4312372011 hasConceptScore W4312372011C182306322 @default.
- W4312372011 hasConceptScore W4312372011C2777805874 @default.
- W4312372011 hasConceptScore W4312372011C39549134 @default.
- W4312372011 hasConceptScore W4312372011C41008148 @default.
- W4312372011 hasConceptScore W4312372011C518677369 @default.
- W4312372011 hasConceptScore W4312372011C519517224 @default.
- W4312372011 hasConceptScore W4312372011C93032411 @default.
- W4312372011 hasIssue "2" @default.
- W4312372011 hasLocation W43123720111 @default.
- W4312372011 hasOpenAccess W4312372011 @default.
- W4312372011 hasPrimaryLocation W43123720111 @default.
- W4312372011 hasRelatedWork W2040455809 @default.
- W4312372011 hasRelatedWork W2046251599 @default.
- W4312372011 hasRelatedWork W2107538442 @default.
- W4312372011 hasRelatedWork W2348150280 @default.
- W4312372011 hasRelatedWork W2367777266 @default.
- W4312372011 hasRelatedWork W2381530739 @default.
- W4312372011 hasRelatedWork W2389856211 @default.
- W4312372011 hasRelatedWork W2513819851 @default.
- W4312372011 hasRelatedWork W2748952813 @default.
- W4312372011 hasRelatedWork W281246900 @default.
- W4312372011 hasVolume "23" @default.
- W4312372011 isParatext "false" @default.
- W4312372011 isRetracted "false" @default.
- W4312372011 workType "article" @default.