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• W4312502023 abstract "The growth of India’s electric vehicle (EV) market has been exponential. This research investigates the factors influencing purchase intention (PI) of EV customers drawing upon the extended theory of planned behavior (TPB). We employ a qualitative study involving ten semi-structured interviews of highly experienced professionals in India across various automobile companies (passenger cars, commercial vehicles, and 2-wheeler). The factors that were revalidated by this study include price value, range confidence and infrastructure readiness, attitude, subjective norm, and perceived behavioral control. However, there were mixed opinions about environmental concerns and emotional value. The result has further identified four new factors: competition, new technology, previous experience, and safety that align with the proposed model’s exploratory nature while adhering to TPB’s nomology. Our results suggest a mix of push (government policies, technology improvement, infrastructure, etc.) and pull (customers purchase intention) strategies to accelerate the EV market growth." @default.
• W4312502023 created "2023-01-05" @default.
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• W4312502023 date "2022-01-01" @default.
• W4312502023 modified "2023-09-29" @default.
• W4312502023 title "Purchase Intention Towards Electric Vehicles in India: A Theory of Planned Behavior Perspective" @default.
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• W4312502023 doi "https://doi.org/10.1007/978-3-031-18158-0_31" @default.
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