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- W4312793478 abstract "AbstractUsability and User Experience are high-impact quality factors for the design of interactive systems, since they impact how we use them in daily life activities. Despite the importance of these quality attributes, several users report problems when interacting with information systems. Considering the need to meet different quality standards, software testing is an important area for identifying software defects. Despite the proposal of different approaches for A/B testing in the context of Usability and UX evaluation, there are still some improvement opportunities. For instance, after carrying out a literature review, we did not identify an A/B testing process that could be applied for identifying both usability and user experience problems. Furthermore, most of the A/B testing processes in the context of human computer interaction do not gather qualitative data, which makes it difficult to identify what to improve in the selected version of a software to meet the users’ needs. Considering the above, this paper proposes a new A/B testing process that allows the evaluation of both usability and user experience attributes. For each of the A/B testing processes found in our literature review, we gathered data on the categorization of the process, its activities, the roles within the process, and the artifacts that were employed during the planning, conducting and reporting of the test. We then organized our results creating a new process that would consider all relevant activities and artifacts from previous work.KeywordsA/B TestingUsabilityUser experienceEvaluation methodsComparative testingEvaluation process" @default.
- W4312793478 created "2023-01-05" @default.
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- W4312793478 date "2022-01-01" @default.
- W4312793478 modified "2023-09-29" @default.
- W4312793478 title "Defining an A/B Testing Process for Usability and User Experience Evaluation Through the Analysis of the Results of a Literature Review" @default.
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- W4312793478 doi "https://doi.org/10.1007/978-3-031-17615-9_14" @default.
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