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- W4312884549 abstract "This study was to examine the effect of product quality, price and brand image on the decision to purchase a used motorcycle. This research is a research with quantitative method through associative sampling approach as many as 100 respondents taken using non-probability sampling with incidental sampling method. The data collection method used a questionnaire. The results showed that the variables of product quality, price and brand image had a positive and significant effect on purchasing decisions." @default.
- W4312884549 created "2023-01-05" @default.
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- W4312884549 date "2021-12-31" @default.
- W4312884549 modified "2023-10-15" @default.
- W4312884549 title "KEPUTUSAN PEMBELIAN SEPEDA MOTOR BEKAS DI KALANGAN MAHASISWA UNIVERSITAS TEKNOLOGI SUMBAWA" @default.
- W4312884549 doi "https://doi.org/10.58406/jeb.v9i3.508" @default.
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