Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313000493> ?p ?o ?g. }
Showing items 1 to 93 of
93
with 100 items per page.
- W4313000493 endingPage "89" @default.
- W4313000493 startingPage "75" @default.
- W4313000493 abstract "AbstractRelevant branding projects start with a significant name, so the naming process is essential for creating a successful brand. However, not everyone has access to branding experts to guide this naming process. This paper proposes an accessible solution that makes a technical evaluation of brand names, supporting and helping people to decide the best name for their business. For this, our work aims to develop a mobile application that uses machine learning models trained on a database created by naming experts that evaluates many brand names accordingly to ten technical criteria. Thus, we provide a mobile application that makes the machine learning models accessible to the user in a simple way, allowing him/her to make rational decisions based on technical knowledge. Furthermore, we demonstrate the accuracy of our models on predicting the evaluation of the brand names. For the vast majority of the evaluation criteria, our application automatically generated a score matching with the output given by the branding experts within a positive/negative deviation of one point in more than 80% of the cases. Finally, an MVP is developed that already presents satisfactory results.KeywordsNamingMachine learningNeural networkMobile application" @default.
- W4313000493 created "2023-01-05" @default.
- W4313000493 creator A5011821071 @default.
- W4313000493 creator A5019521878 @default.
- W4313000493 creator A5020293178 @default.
- W4313000493 creator A5038975596 @default.
- W4313000493 creator A5056939062 @default.
- W4313000493 creator A5084710035 @default.
- W4313000493 date "2022-01-01" @default.
- W4313000493 modified "2023-09-26" @default.
- W4313000493 title "bNaming: An Intelligent Application to Assist Brand Names Definition" @default.
- W4313000493 cites W1981952817 @default.
- W4313000493 cites W1990944740 @default.
- W4313000493 cites W2084443753 @default.
- W4313000493 cites W2166256020 @default.
- W4313000493 cites W2170654002 @default.
- W4313000493 cites W2334828817 @default.
- W4313000493 cites W2795141263 @default.
- W4313000493 cites W2803002719 @default.
- W4313000493 cites W2889544455 @default.
- W4313000493 cites W2909823311 @default.
- W4313000493 cites W2909867527 @default.
- W4313000493 cites W2962946486 @default.
- W4313000493 cites W2970933525 @default.
- W4313000493 cites W3007755116 @default.
- W4313000493 cites W3035184677 @default.
- W4313000493 cites W3103522166 @default.
- W4313000493 cites W3105625590 @default.
- W4313000493 cites W3122192777 @default.
- W4313000493 cites W3208602520 @default.
- W4313000493 cites W4237783107 @default.
- W4313000493 cites W837517583 @default.
- W4313000493 doi "https://doi.org/10.1007/978-3-031-21047-1_6" @default.
- W4313000493 hasPublicationYear "2022" @default.
- W4313000493 type Work @default.
- W4313000493 citedByCount "0" @default.
- W4313000493 crossrefType "book-chapter" @default.
- W4313000493 hasAuthorship W4313000493A5011821071 @default.
- W4313000493 hasAuthorship W4313000493A5019521878 @default.
- W4313000493 hasAuthorship W4313000493A5020293178 @default.
- W4313000493 hasAuthorship W4313000493A5038975596 @default.
- W4313000493 hasAuthorship W4313000493A5056939062 @default.
- W4313000493 hasAuthorship W4313000493A5084710035 @default.
- W4313000493 hasConcept C105795698 @default.
- W4313000493 hasConcept C111919701 @default.
- W4313000493 hasConcept C127413603 @default.
- W4313000493 hasConcept C136764020 @default.
- W4313000493 hasConcept C144133560 @default.
- W4313000493 hasConcept C162853370 @default.
- W4313000493 hasConcept C165064840 @default.
- W4313000493 hasConcept C18762648 @default.
- W4313000493 hasConcept C2522767166 @default.
- W4313000493 hasConcept C2524010 @default.
- W4313000493 hasConcept C28719098 @default.
- W4313000493 hasConcept C2992181568 @default.
- W4313000493 hasConcept C33923547 @default.
- W4313000493 hasConcept C41008148 @default.
- W4313000493 hasConcept C78519656 @default.
- W4313000493 hasConcept C98045186 @default.
- W4313000493 hasConceptScore W4313000493C105795698 @default.
- W4313000493 hasConceptScore W4313000493C111919701 @default.
- W4313000493 hasConceptScore W4313000493C127413603 @default.
- W4313000493 hasConceptScore W4313000493C136764020 @default.
- W4313000493 hasConceptScore W4313000493C144133560 @default.
- W4313000493 hasConceptScore W4313000493C162853370 @default.
- W4313000493 hasConceptScore W4313000493C165064840 @default.
- W4313000493 hasConceptScore W4313000493C18762648 @default.
- W4313000493 hasConceptScore W4313000493C2522767166 @default.
- W4313000493 hasConceptScore W4313000493C2524010 @default.
- W4313000493 hasConceptScore W4313000493C28719098 @default.
- W4313000493 hasConceptScore W4313000493C2992181568 @default.
- W4313000493 hasConceptScore W4313000493C33923547 @default.
- W4313000493 hasConceptScore W4313000493C41008148 @default.
- W4313000493 hasConceptScore W4313000493C78519656 @default.
- W4313000493 hasConceptScore W4313000493C98045186 @default.
- W4313000493 hasLocation W43130004931 @default.
- W4313000493 hasOpenAccess W4313000493 @default.
- W4313000493 hasPrimaryLocation W43130004931 @default.
- W4313000493 hasRelatedWork W2009772222 @default.
- W4313000493 hasRelatedWork W2103102750 @default.
- W4313000493 hasRelatedWork W2129126521 @default.
- W4313000493 hasRelatedWork W2323581027 @default.
- W4313000493 hasRelatedWork W2351790455 @default.
- W4313000493 hasRelatedWork W2361944761 @default.
- W4313000493 hasRelatedWork W2370652759 @default.
- W4313000493 hasRelatedWork W2379162918 @default.
- W4313000493 hasRelatedWork W2748952813 @default.
- W4313000493 hasRelatedWork W831794578 @default.
- W4313000493 isParatext "false" @default.
- W4313000493 isRetracted "false" @default.
- W4313000493 workType "book-chapter" @default.