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- W4313011246 abstract "One of the most known visual metaphors is hybrid (Forceville 2002), a conceptual process in which the visual target and the visual source domains are integrated into one entity providing a high potential of incongruency (e.g., a cat with elephant ears). Previous research mostly focused on hybrids in isolation and studied their physical features as potential motivational factors behind them. The present paper aims to systematically investigate the hybrids with their motivational factors in discourse and provides a solution to the conceptual collaborations including a metaphoric hybrid. As a main result of the study, analogous priming is hypothesized as a potential motivating factor in hybrids meaning that more conceptual metaphors are construed at the same time out of which at least one is a metaphoric hybrid. It can appear in two ways: (1) when the metaphoric hybrid is intertwined with another conceptual metaphor different from the hybrid, or (2) when the target domain (being part of the hybrid) is shown by two or more sources." @default.
- W4313011246 created "2023-01-05" @default.
- W4313011246 creator A5051673491 @default.
- W4313011246 date "2022-01-01" @default.
- W4313011246 modified "2023-10-18" @default.
- W4313011246 title "The Parliament about the Clouds: Motivational Factors of Metaforic Hybrids" @default.
- W4313011246 doi "https://doi.org/10.20520/jel-kep.2022.2.1" @default.
- W4313011246 hasPublicationYear "2022" @default.
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