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- W4313022518 abstract "In the digital age, it is increasingly difficult for brands to stand out against the competitors and draw the attention of potential customers. The content marketing approach is based on the unobtrusive advertising, which is posted in specialized brand communities. The article is aimed at one of the types of content strategy — situational marketing. The purpose of this scientific work is the identification of ways of representing media attention events in social networks of brands. The author considers the classification of media attention events that companies can use in brand communities. On the example of the public of the mobile operator Yota, ways of representing news feeds in social networks are revealed. There are unpredictable and predictable news feeds that the company implements as part of its strategy." @default.
- W4313022518 created "2023-01-05" @default.
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- W4313022518 date "2022-01-01" @default.
- W4313022518 modified "2023-10-18" @default.
- W4313022518 title "Classification of Situational Content in Social Networks of Brands (Based on the Example of the Mobile Operator Yota)" @default.
- W4313022518 doi "https://doi.org/10.15826/izv1.2022.28.3.044" @default.
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