Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313147509> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W4313147509 abstract "The study discusses the entrepreneurial practices of a vocational high school in Indonesia. The vocational high school has been practicing some digital marketing techniques as a way of promoting their own products. The vocational high school discussed in this study produces batik sasirangan, a type of traditional fabrics mainly produced in Kalimantan region in Indonesia. Analyses were conducted to first assess the competitive landscape of the batik (traditional Indonesian fabric) industry. Using SWOT analysis and Porter's Five Forces, it was found out that the landscape of the Batik Sasirangan industry in Kalimantan is promising. However, to better improve the sales as well as to refine the marketing strategy utilized by the vocational high school to market Batik Sasirangan, a digital marketing strategy was designed and implemented. The paper further discusses how the marketing strategy was implemented and what is in store for Batik Sasirangan." @default.
- W4313147509 created "2023-01-06" @default.
- W4313147509 creator A5036401727 @default.
- W4313147509 creator A5041994404 @default.
- W4313147509 date "2022-07-16" @default.
- W4313147509 modified "2023-10-16" @default.
- W4313147509 title "The Digital Marketing Strategy of Batik Sasirangan: An Overview" @default.
- W4313147509 cites W1170723977 @default.
- W4313147509 cites W2095586457 @default.
- W4313147509 cites W2099664035 @default.
- W4313147509 cites W2809228629 @default.
- W4313147509 cites W2966086012 @default.
- W4313147509 cites W3129572046 @default.
- W4313147509 cites W401582121 @default.
- W4313147509 cites W4200253262 @default.
- W4313147509 doi "https://doi.org/10.1145/3556089.3556104" @default.
- W4313147509 hasPublicationYear "2022" @default.
- W4313147509 type Work @default.
- W4313147509 citedByCount "0" @default.
- W4313147509 crossrefType "proceedings-article" @default.
- W4313147509 hasAuthorship W4313147509A5036401727 @default.
- W4313147509 hasAuthorship W4313147509A5041994404 @default.
- W4313147509 hasConcept C119059837 @default.
- W4313147509 hasConcept C138885662 @default.
- W4313147509 hasConcept C144024400 @default.
- W4313147509 hasConcept C144133560 @default.
- W4313147509 hasConcept C162853370 @default.
- W4313147509 hasConcept C19417346 @default.
- W4313147509 hasConcept C2779207338 @default.
- W4313147509 hasConcept C3019225112 @default.
- W4313147509 hasConcept C41895202 @default.
- W4313147509 hasConcept C668760 @default.
- W4313147509 hasConcept C93032411 @default.
- W4313147509 hasConcept C98495876 @default.
- W4313147509 hasConceptScore W4313147509C119059837 @default.
- W4313147509 hasConceptScore W4313147509C138885662 @default.
- W4313147509 hasConceptScore W4313147509C144024400 @default.
- W4313147509 hasConceptScore W4313147509C144133560 @default.
- W4313147509 hasConceptScore W4313147509C162853370 @default.
- W4313147509 hasConceptScore W4313147509C19417346 @default.
- W4313147509 hasConceptScore W4313147509C2779207338 @default.
- W4313147509 hasConceptScore W4313147509C3019225112 @default.
- W4313147509 hasConceptScore W4313147509C41895202 @default.
- W4313147509 hasConceptScore W4313147509C668760 @default.
- W4313147509 hasConceptScore W4313147509C93032411 @default.
- W4313147509 hasConceptScore W4313147509C98495876 @default.
- W4313147509 hasLocation W43131475091 @default.
- W4313147509 hasOpenAccess W4313147509 @default.
- W4313147509 hasPrimaryLocation W43131475091 @default.
- W4313147509 hasRelatedWork W1865152790 @default.
- W4313147509 hasRelatedWork W2032866867 @default.
- W4313147509 hasRelatedWork W2184404926 @default.
- W4313147509 hasRelatedWork W2780271785 @default.
- W4313147509 hasRelatedWork W2894602164 @default.
- W4313147509 hasRelatedWork W3139828528 @default.
- W4313147509 hasRelatedWork W4220666123 @default.
- W4313147509 hasRelatedWork W4312447271 @default.
- W4313147509 hasRelatedWork W2219992354 @default.
- W4313147509 hasRelatedWork W3090285145 @default.
- W4313147509 isParatext "false" @default.
- W4313147509 isRetracted "false" @default.
- W4313147509 workType "article" @default.