Matches in SemOpenAlex for { <https://semopenalex.org/work/W4313175012> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W4313175012 endingPage "68" @default.
- W4313175012 startingPage "49" @default.
- W4313175012 abstract "This paper has two objectives. First, it attempts to show the evolution
 of companies in the management of intangibles: brand, communication, CSR, etc. Furthermore, it aims to define the current framework of corporate reputation. In the development of the paper, in addition to literature sources, in-depth interviews have been used with executives of pioneer companies in the implementation of corporate reputation. Interviews were also directed specifically towards experts in the management of intangibles. The conclusion is that a holistic management of intangibles is now necessary and proposes an evolution of the Dircom towards a new role: Chief Communication and Reputation Officer or Chief Reputation Officer, as a corporate reputation strategist." @default.
- W4313175012 created "2023-01-06" @default.
- W4313175012 creator A5001688668 @default.
- W4313175012 creator A5004308267 @default.
- W4313175012 creator A5043134710 @default.
- W4313175012 date "1970-01-01" @default.
- W4313175012 modified "2023-09-25" @default.
- W4313175012 title "The evolution of Dircom: from communication manager to reputation strategist" @default.
- W4313175012 doi "https://doi.org/10.15581/003.26.36151" @default.
- W4313175012 hasPublicationYear "1970" @default.
- W4313175012 type Work @default.
- W4313175012 citedByCount "1" @default.
- W4313175012 countsByYear W43131750122023 @default.
- W4313175012 crossrefType "journal-article" @default.
- W4313175012 hasAuthorship W4313175012A5001688668 @default.
- W4313175012 hasAuthorship W4313175012A5004308267 @default.
- W4313175012 hasAuthorship W4313175012A5043134710 @default.
- W4313175012 hasBestOaLocation W43131750121 @default.
- W4313175012 hasConcept C141261163 @default.
- W4313175012 hasConcept C144133560 @default.
- W4313175012 hasConcept C162324750 @default.
- W4313175012 hasConcept C162853370 @default.
- W4313175012 hasConcept C163442688 @default.
- W4313175012 hasConcept C17744445 @default.
- W4313175012 hasConcept C187736073 @default.
- W4313175012 hasConcept C199539241 @default.
- W4313175012 hasConcept C2777189325 @default.
- W4313175012 hasConcept C2779544567 @default.
- W4313175012 hasConcept C2985362895 @default.
- W4313175012 hasConcept C39549134 @default.
- W4313175012 hasConcept C48798503 @default.
- W4313175012 hasConceptScore W4313175012C141261163 @default.
- W4313175012 hasConceptScore W4313175012C144133560 @default.
- W4313175012 hasConceptScore W4313175012C162324750 @default.
- W4313175012 hasConceptScore W4313175012C162853370 @default.
- W4313175012 hasConceptScore W4313175012C163442688 @default.
- W4313175012 hasConceptScore W4313175012C17744445 @default.
- W4313175012 hasConceptScore W4313175012C187736073 @default.
- W4313175012 hasConceptScore W4313175012C199539241 @default.
- W4313175012 hasConceptScore W4313175012C2777189325 @default.
- W4313175012 hasConceptScore W4313175012C2779544567 @default.
- W4313175012 hasConceptScore W4313175012C2985362895 @default.
- W4313175012 hasConceptScore W4313175012C39549134 @default.
- W4313175012 hasConceptScore W4313175012C48798503 @default.
- W4313175012 hasIssue "1" @default.
- W4313175012 hasLocation W43131750121 @default.
- W4313175012 hasOpenAccess W4313175012 @default.
- W4313175012 hasPrimaryLocation W43131750121 @default.
- W4313175012 hasRelatedWork W1991017363 @default.
- W4313175012 hasRelatedWork W2046974678 @default.
- W4313175012 hasRelatedWork W2276426977 @default.
- W4313175012 hasRelatedWork W2330453678 @default.
- W4313175012 hasRelatedWork W2379474214 @default.
- W4313175012 hasRelatedWork W2809067553 @default.
- W4313175012 hasRelatedWork W3092585242 @default.
- W4313175012 hasRelatedWork W3124662014 @default.
- W4313175012 hasRelatedWork W3195995762 @default.
- W4313175012 hasRelatedWork W4313175012 @default.
- W4313175012 hasVolume "26" @default.
- W4313175012 isParatext "false" @default.
- W4313175012 isRetracted "false" @default.
- W4313175012 workType "article" @default.