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- W4313222278 abstract "Abstract Persuasion is integral to areas including marketing, social psychology, health communications and political campaigning. This paper presents an accessible compendium of some of the main aspects of psychological influence including a synthesis of the main concepts of persuasion, a condensed taxonomy of persuasion techniques and examples which can serve as a reference tool for designing persuasive messages. Additionally, we provide relevant explanations of the elements of persuasion e.g., important personality and belief system-based variables which can be used in powerful predictive models such as machine learning approaches. We believe this paper can be a valuable resource to support researchers and practitioners in expediting and enhancing the process of data collection, selecting persuasion techniques, and developing models of persuasive marketing communication." @default.
- W4313222278 created "2023-01-06" @default.
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- W4313222278 date "2022-12-28" @default.
- W4313222278 modified "2023-10-03" @default.
- W4313222278 title "Developing Persuasive Systems for Marketing: The interplay of persuasion techniques, customer traits and persuasive message design." @default.
- W4313222278 doi "https://doi.org/10.21203/rs.3.rs-1932699/v2" @default.
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