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- W4313228061 abstract "As an important part of China's educational publishing market, the publishing of reference books in colleges has gradually declined in market performance due to the procurement restrictions, channel expansion, digital reading and other factors. In the exploration of the path to restore the market and transform and upgrade, it is necessary to investigate the needs and purchase intentions of users in order to provide new ideas contrapuntally. Based on the theory of fragmented mass audience and use and gratification approach, this research uses literature analysis, case studies and questionnaires to build models and analyze data on variables such as user needs, preferences and satisfaction, and finally provides ideas and suggestions for the future compilation and development direction of reference books in colleges." @default.
- W4313228061 created "2023-01-06" @default.
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- W4313228061 date "2022-06-01" @default.
- W4313228061 modified "2023-09-27" @default.
- W4313228061 title "Research on the Demand for Reference Books in Colleges and the Feasibility of Digital Transformation" @default.
- W4313228061 doi "https://doi.org/10.1109/icikm56948.2022.00022" @default.
- W4313228061 hasPublicationYear "2022" @default.
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