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- W4313231741 abstract "The purpose of this research is to know the Brand Image, Beuaty Influencer and Social Media Instagram have an influence on purchasing decisions. Consumers who want to buy and use MS Glow products in Lamongan are the population in this study. Sampling using nonprobability sampling technique by taking a sample of 100 respondents. This research is a quantitative research. Based on the results of the t test, Brand Image states that it has a positive and significant effect on purchasing decisions, while there is no positive and significant effect on Beuaty Influencers onSocial Media Instagrampurchasing decisions ,, has a positive and significant effect. Meanwhile, when tested with the N test, the F Brand Image, Beuaty Influencer and Social Media Instagram simultaneously had a positive and significant effect on purchasing decisions." @default.
- W4313231741 created "2023-01-06" @default.
- W4313231741 creator A5038673153 @default.
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- W4313231741 date "2022-08-21" @default.
- W4313231741 modified "2023-09-30" @default.
- W4313231741 title "Pengaruh Brand Image, Social Media Instagram dan Beuaty Influencer Terhadap Keputusan Pembelian Produk Ms Glow di Kabupaten Lamongan" @default.
- W4313231741 doi "https://doi.org/10.37676/ekombis.v10i2.2442" @default.
- W4313231741 hasPublicationYear "2022" @default.
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