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- W4313247239 abstract "This study was aimed at empirical examination of the influential relationship among island tourism attributes, local brand image, and local brand loyalty of travelers who have visited Jeju Island. The aim is to also suggest practical alternatives that will help the overall management strategy and development direction of major domestic islands. The survey was conducted from June 13 to July 31, 2022, and data coding was performed on 194 data sets out of a total of 220 data sets, excluding 26 sets of unreliable data. Afterwards, SPSS ver.18.0 was used for data investigation. Several conclusions were drawn from the results of this study. First, only attractiveness, convenience, and eco-friendliness had a positive influence on local brand image and local brand loyalty. This shows that Hypothesis 1 and Hypothesis 2 are partially supported. Second, the local brand image positively influenced local brand loyalty. These results suggest that we should gain further understanding of the competency of island tourism attributes reflecting the changed psychology and trends of travelers on local brand image and local brand loyalty. In addition, it will be necessary to draw the loyalty of travelers and revitalize island tourism by developing and managing an integrated Local brand image." @default.
- W4313247239 created "2023-01-06" @default.
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- W4313247239 date "2022-11-30" @default.
- W4313247239 modified "2023-09-27" @default.
- W4313247239 title "Influential Relationship among Island Travel Attributes, Local Brand Image, and Local Brand Loyalty in Visiting Jeju Island" @default.
- W4313247239 doi "https://doi.org/10.31336/jtlr.2022.11.34.11.39" @default.
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