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- W4313248617 abstract "Consumers become activists whenever they organise themselves into off- or online movements launched to oppose corporate actions and/or foster consumption-based cultural change. Whereas, some readings of such movements focus on the way in which members self-organise their activities, the emphasis here is on the role that a movement’s founders play in framing its activities. Findings from the study of a movement founded by a Cameroonian music enthusiast show that online activities can be affected both by how a movement has been framed by its founder and by the way in which its members self-organise. A founder orchestrates a movement’s coherence, and also the expression of its members, along three lines: by attributing meaning, distributing roles and tasks and promoting creativity." @default.
- W4313248617 created "2023-01-06" @default.
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- W4313248617 date "2022-12-27" @default.
- W4313248617 modified "2023-09-27" @default.
- W4313248617 title "Activist consumer movements: Founder framings versus member self-organisation" @default.
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- W4313248617 doi "https://doi.org/10.1177/20515707221138419" @default.
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